Sorry but you must have never played basketball before in your life. Trash taking during the game IS part of the game. Hate it or love it. It has nothing to do about his attitude. The best players in the league and the best to ever do it were BIG trash talkers. Especially Jordan..
As long as he keeps that hoover on his face away from burgers he'll be able to keep that up for years. Good thing May is no longer around to be a bad influence.