Earlier today, I was listening to an episode of The Dan LeBatard Show where they were talking about sports business, and the ratings numbers that just came back from the super bowl. John Skipper (former head of ESPN) said he guesses that there is some number of people for which the super bowl is the only football game they watched all year, but they watched because they don't want to feel left out...
(I am not one of those people, Slim adds parenthetically)
He indicated that the numbers suggest that one in three Americans watched the super bowl, and one in two Americans watched at least part of the super bowl. And then he wondered, if one in three Americans watched the super bowl for free, how many of them would pay to watch it?
... And so, I put it to you, KingsFans: if the super bowl were only available to watch via pay per view, would you still watch? And, if so, what does the number have to be at before you said, "No thanks, I'm good; I'll catch the highlights on Twitter or SportsCenter, or whatever."
For the purposes of this discussion, pirating the game/VPN/bootleg/whatever are all unavailable as options, and so is going to a sports bar. Please don't fight the hypothetical.
(I am not one of those people, Slim adds parenthetically)
He indicated that the numbers suggest that one in three Americans watched the super bowl, and one in two Americans watched at least part of the super bowl. And then he wondered, if one in three Americans watched the super bowl for free, how many of them would pay to watch it?
... And so, I put it to you, KingsFans: if the super bowl were only available to watch via pay per view, would you still watch? And, if so, what does the number have to be at before you said, "No thanks, I'm good; I'll catch the highlights on Twitter or SportsCenter, or whatever."
For the purposes of this discussion, pirating the game/VPN/bootleg/whatever are all unavailable as options, and so is going to a sports bar. Please don't fight the hypothetical.