HOLY CRAP! I just saw the intro to this game... the Maloofs have a LIVE band (looks like avenged sevenfold by a t-shirt i saw on one of them) playing in the stands during intros. LMAO Nice.
It is a bit of cross-promotion, as the Maloofs are working with the band.
http://www.reuters.com/article/pressRelease/idUS179403+02-Jun-2008+PRN20080602
Rev Theory Teaming Up With the Maloof Brothers for the June 10 Release of
'Light It Up'
Rain Nightclub at Palms Casino Resort to host June 12 party celebrating debut
release from Maloof Music, the Maloof brothers' new joint-venture with
Interscope Records
NEW YORK, June 2 /PRNewswire/ -- The Maloof brothers have already
established themselves as trendsetting moguls in the worlds of sports, food &
beverages and banking. Next up? Rock music.
The June 10 on-sale of "Light It Up" from New York's Rev Theory will mark
the inaugural release from Maloof Music, a joint venture between the famed
businessmen and Interscope Records. To commemorate the relationship, the
Maloofs are hosting a party destined to return the "sin" to the words "hit
single," with Rev Theory taking over the luxurious Rain Nightclub at the
Maloof's Palms Casino Resort in Las Vegas.
more....