I did this when I was young. Would you have wanted me to fork out $10K as a 21 year old flying low in a 2001 Eclipse? I was EASILY doing 120, RACING a Mustang. Almost every 20 year old at some point decides to see what their ride 'can do'. This is a non-issue. Learn from it, move on. And I'm sure he will.
Were you a public figure? Were you worth $24 million? Those factors do have some bearing here.
And again, this is not about me. I'm fine with his Twitter/Facebook apology. Some evidently aren't, and as an organization that has had some issues in the past with players and coaches doing dumb things behind the wheel of a car (there are five named in this thread alone, apart from Tyreke), to take a firm stand with the centerpiece of your franchise would send a message to the rest of the team. It would also provide you with the opportunity to turn a negative into a positive, and maybe reach some young people in the process.
By the way, when I say a PSA, I'm talking "This is a message from Tyreke Evans and the Sacramento Kings. Be safe. Please don't speed." And that's it. It really is a winning solution.