Look, purple is a Lakers color. It's also a Kings color. What are you going to do? That decision was made a long time ago. Gold, on the other hand, is NOT a Lakers color. Look at the color, not what it's called. The two shades are only as close as Black is to Silver or Red is to Orange, which is to say, not very close at all. I don't think Lakers when I see that jersey, and even after all of these people said how pissed they are that it looks like a Lakers jersey, I still don't think Lakers when I see that jersey. The people who posted the Wake Forest or Georgia jerseys are right. It looks like those. Lakers? Not at all. And besides, with the Kings' colors being Purple, Black, and Silver -- Gold is actually a logical choice for a new color to incorporate. It's also assymmetrical, which is always a shaky move with uniforms, but clearly the intent was to shake things up. I actually think this jersey is less ugly than that bi-color jersey from a few years ago posted earlier in this thread, but that's probably just me. But at least that jersey wasn't sissy purple. It's also not as ugly as the new Knicks jersey (posted in the other uniform topic) with the Timberwolves esque trim around the edges. Now that is a stupid looking uniform.
I know Lakers fans will rag on the Kings for whatever reason they possibly come up with. That the best thing they've got now is "hey, your jerseys are ugly, ha ha ha" is a pretty good summation of why I don't really care what they say. I don't even have to respond to that, because it's clear which is the better team, and as the argument has always gone, what happens on the court is all that matters. In fact, I want Lakers fans to bring up the new Kings' jersey. It would give me an opportunity to remind them how many games they won last year, who their starting PG and C are, the Miami Heat probably going to the Finals, the Clippers being the best team in LA, etc.
And does it really matter that fans of other teams think our teams' jerseys are stupid? Does that really bother you? If the team doesn't win, there'll be far more valid cause for the mockery which will come anyway (cause it's sports - everyone mocks the other teams) and if they do win, is a stupid thing like this going to spoil it for you?