its been awhile since i visited these parts, and even longer since i spoke up. but in considering the lockout in all of its scope to this point, i have to say that i am utterly bewildered by the lack of vision on both sides of the argument...
this isn't 1998. its not a prosperous time, but its not an ignorant time, either. you can't pull the wool over people's eyes very easily anymore. we live in the iphone age. we are clued in to the events of the lockout 24/7. last year's "decision" notwithstanding, there has never in the history of the nba been a more active offseason than the offseason that the league isn't having at the moment, if you catch my meaning. every nba fan is tuned into LEAGUE news, not just TEAM news, because there's not much team news to go around. we are ALL watching. we know--almost instantaneously--when bargaining sessions break down. and we know--almost instantaneously--what the causes of those breakdowns are. but the parties involved don't seem game to acknowledge these facts. the nba's efforts at PR during this lockout have been underwhelming at their best and pathetic at their worst. if an agreement is not reached in time to play out the majority of the season, it could conceivably take the nba decades to restore itself to the status it's managed to acquire. the nfl is still america's league, last time i checked. it will not be unseated. and baseball has weathered every steroid scandal the meatheads could throw at it. and the nba's answer to that competition, to the highest ratings it has experienced in years, is to cancel training camp, then the preseason, then the first two weeks of the regular season, with more cancellations to follow? THAT is their strategy?? are you kidding me?!
and how dare any of them even mention the word "fan" in the same breath as the rhetoric that typically houses their poor excuses for argument. all over the country (and the globe, for that matter), people are saying
"i'm mad as hell and i'm not gonna take it anymore!!" why does the nba think its so special, that it can promote a legacy of greed and get away with it in 2011, in this wretched climate? ultimately, i don't care how much good the league thinks its doing for the long term solvency of the game. the owners' and players' inability to conceive of their own age is the greatest misstep of all. of course, hope is not lost that they could turn this thing around and salvage most of the '11-'12 season. doing so would repair much of the damage already done, because it would represent the league's understanding that, while the owners control their franchises, the fans line their pockets. however, every single time the owners or the players reiterate their resolve in not backing down, they reiterate their lack of respect for their fanbase. its an absolute slap in the face. while wearing brass knuckles. if crotchety, ineffectual politicians are waking up to the reality of the new social media age, to the reality that the people are always watching, you'd think that the nba, a generally PR-savvy group, would have figured it out by now, as well. what a buncha idiots. just find the middle and sign the damn thing...
edit:
and the president echoes my sentiments...