I'm also from Bulgaria, obviously Sasha is creating a Kings fanbase in the country...
Just wanted to share some thoughts from around here that might clear the perspective on how people see his performance so far, because I think it is misinterpreted a bit.
First of all, I don't think many bulgarians (or greeks) believed that Sasha could be in a starting line-up with the Kings. Rotation role maybe, but hardly a starter.
Most know that europeans have a rough time in the first seasons in NBA. Media is trying to create some kind of a basketball god aura for Sasha, because of his recent performances in the Euroleague. But everyone familiar with NBA doesn't fall for that and knows that the season so far was one of the expected scenarios. So, it's a bit unfair to write that this part of the world is always criticising the coach or the NBA itself. It has some truth, of course, but not in the proportions some here think.
Still, one of the most puzzling thing is why Mike Brown wanted him to join when he has HB and Trey in his position. It seems risky to have a guy with a long-term star-status in his previous team to just put on the bench. The DNP's really frustrated the bulgarian fans and it most probably frustrated Sasha as well. Having a guy with his experience not playing is probably demotivating for other bench players too. Also, he didn't have so many bad games to fall out of the rotation. It seems unfair. His last game looks like a proof of that. So I think that coach Brown was trying to back-up the position like any other coach would like to. But like I said, there might be some issues with that.
Having HB doing his "ghost play" season so far is contributing to the problem. I've been coached that when you let a shooter get comfortable (meaning to have him miss shots and get away with it), he will surely deliver a bunch of points on a regular basis soon. But HB, probably knowing he will be traded, lacks motivation. Nonetheless, he still gets away with it. This takes away from the spark of Sasha. In the moment he misses his first shot, everyone knows he's back on the bench in the next 3-4 minutes. That's not the way to get the best of your shooters.
Trey is a beast though. I'm surprised he doesn't play with the starters. Even in his worst nights, he'll defend better than HB and bring more heart and four or five more rebounds per game. Then again, he's been around the league for a while and has his role status from which, I think, would be hard to step up from.
So the most annoying thing for Sasha's fans is that HB plays over him and Trey. Sasha has not been given much chance to be comfortable with his missed shots. And we're talking about a guy who has scored in tough moments in numerous cup finals, championship finals, semi-finals, last-shot attemtps, comebacks in the last quarter for years and years. He has been a star both in Olympiacos and the Bulgarian national team practically the last 5-6 years. I'm saying he can take pressure. Even in his worst nights he's contributing with much more effort in more areas than HB right now. So - coming off the bench is not much of a surprise, but DNP's? Really? And consecutive DNP's? It's a joke.
I understand there is a trade expected with HB in it. But pushing him constantly on the court for the sake of others can not be a good decision. In the long-term it would be nice to at least try and let Sasha get comfortable with his shooting (like Keegan and Huerter) and most importantly - to let him take responsibility like he's used to. Starting with Trey as PF as the dirty-worker in the line-up and finishing with Sasha to take at least a couple of those high-stake shots in the last quarter (when Malik and Fox are guarded tightly or just don't have a good night) seems a pretty neat idea around here. It would make the defense stretch over to guard himas well. I think it's worth the try in some games. It's always nice to have another 4th quarter shooter at hand. And if HB stays, it's pretty obvious that he can play with the second unit as a SF. At least, until he gets his motivation back.