If the Kings would have landed Wes Matthews for anywhere near the rumored $$ - a large faction of Kings fans would have whined about it being a bad deal. Many were complaining about it already. Now that they didn't get Matthews, some of those same fans are complaining. Can't have it both ways, people.
Like it or not, at least the FO is trying. It's better to try and fail than not to try at all. All it takes is one break to go your way and suddenly players will want to play here. It's like magic.
I remember when the Kings first signed guys like Jon Barry and Vernon Maxwell back in 1998 - before the team started really winning. That's the kind of role players we got. Then, suddenly, guys like Bobby Jackson, Jim Jackson and Keon Clark wanted to play here because a winning culture had been established. Even established veterans such as Mike Bibby and Brad Miller gave their blessing to trades and, eventually, re-signed. It can happen again. Just got to be patient.
Not that long ago, nobody wanted to play for the Warriors or Clippers either, despite the markets they are in. Even the Lakers are struggling to attract FA's. Same goes for the Knicks. Nobody wants to go to a place where there is a losing culture.