I suppose it's different in cities that have NBA teams, but I wonder if forum members know a lot of other NBA fans. I know very few people that are interested in the NBA. I'd say out of every 10 people I talk sports with, one or at most two follow the NBA with any regularity. NFL, college football, baseball, college basketball, NBA and NHL in that order around here.
I did see a dude with a Kings hat on the other day and I asked what I always do, "like the kings or just the hat?" The answer was just the hat but he kinda liked the early 2000s version and didn't care for the Lakers.