Systems are not static. Neither are preferences. You either anticipate the next trend, the next challenge, or you pay for it in the long run. Trust me, I work in a risk anticipation business. If you sit around and assume that nothing will ever change, ignore warning signals, then you are headed straight for a **** storm. Which is actually always very good for those of us paid to clean it up for you. But very foolish of you.
Twenty years from now that figures to be bigger still. Time are a changin'. The challenge is how to stay ahead of that curve, whether it be through changing the nature of NBA contracts, creating a Euro division to absorb and co-opt the biggest Euro threats, or whatever.
Brick, what you described is going to take several generations for it to happen, if indeed it is going to happen at all.
Twenty years from now, soccer will still the the #1, #2, #3... to #100 most popular sport in Europe. Basketball will be er... #101, if you're lucky.
A hundred years fro now, soccer will still be the #1 to #100 most popular sports. Get my drift? No matter how fast basketball grows, it will never ever comes remotely close to 1/100 as popular as soccer in ten lifetimes. The gap between soccer and any other sports is like the gap from here to Jupiter. For people who weren't exposed to the soccer culture, I know it's difficult to grasp the dedication. Simply, you can't think of soccer as a sport, it's like a religion but even more popular and with several times more devotion.
If some European billionaire playboy spend $50 millions on Kobe; for the rest of his life, people will say about him, "What an idiot, he could have Ronaldino for that kind of money. Instead, he wasted it on come some guy who can't even kick a ball."
If you really want to stay ahead of the curve, it's not Europe, but Asia who posts the biggest threat to sign away NBA stars in the future. Basketball has exploded in Asia and a star signing could pay for itself just in jersey sales. Right now, the Chinese's middle class isn't up to speed yet, but in twenty years they are projected to have the largest middle to upper class in the planet and with similar spending power as we do. Think of the salary and the endorsement. What athlete doesn't want a piece of that pie? A really, really big piece at that.