Look at the minute distribution for both teams:
Atlanta starters: Teague 20, Korver 35, Smith 39, Horford 41, Pachulia 31
Atlanta bench: Williams 27, Johnson 16, Harris 13, Morrow 3
Sacramento starters: Thomas 17, Evans 25, Johnson 17, Thompson 31, Cousins 35
Sacramento bench: Thornton 29, Salmons 25, Brooks 21, Robinson 15, Hayes 7, Fredette 6
Your best guys (usually starters) should play the most minutes and get the most shots. Then 1-2 key subs off the bench and a spot player or two. You don't try and get 10 guys to 20-25 minutes. It doesn't work.