CBS13 Tours Anaheim’s Honda Center

Of the friends and people I know who go to Ducks games...they are diehard hockey fans, happy that the have a local team to go see. I don't think many people would go to a hockey game that they don't understand, to watch a team that they really don't care about and spend 2 1/2 hours sitting in a freezing cold arena just for the hell of it. There's too many other things to do in the area IMO.

Then again, OC is so wealthy, a lot of fans may just buy season tickets to both teams. I'd be curious to see what the cross over rate is.
 
Then again, OC is so wealthy, a lot of fans may just buy season tickets to both teams. I'd be curious to see what the cross over rate is.


That would be interesting to know. I'm sure a lot of companies would snap up the luxury suites, for sure.
 
That would be interesting to know. I'm sure a lot of companies would snap up the luxury suites, for sure.

The companies I work with would do this, but understand that the biggest factor in all of this for Samueli is dates in the Pond. That building has been under-utilized since it opened in 1993. This is way past due. Like others, I thought that the Clippers may have ended up there. Leave the old Sports Arena in South Los Angeles for the Pond of Anaheim. Made sense. But then Staples opened and the Don just had to be there. Mr. L.A. himself. Whatever.

I don't expect a lot of cross-over. I do see people in my neighborhood going up for a game that don't go to hockey games, however. Probably not on a regular basis, but occasionally. These are the same people that hit the occasional Angels game in the summer. I don't think the avidity will be here for an OC basketball team outside of a small core group of fans, which every city has. I just don't expect the fanbase to be deep here given the existence of the Lakers just up the road.

Regarding the Time Warner deal, most of the people I know have Cox. Could they get blacked out from Lakers games? TW would have to sell the channel's rights to Cox. Will that happen? There was a problem with Cox and the Padres recently. Cox is notoriously difficult to deal with. Right now, the Lakers have almost 100% penetration into the entirety of the So.Cal. market. Does the TW deal potentially change that? Would it allow for a balkanization of basketball in the So.Cal. market? FSN penetrates into SD county, but Prime Ticket not as much. Would an OC team get more exposure on FSN such that it would market to SD-based fans as well?

I am probably getting way ahead of myself on this one.
 
I found this Bee article from 2006.

Home-court advantage - Sacramento can offer Kings more than other cities seeking NBA teams
Sacramento Bee, The (CA) - Saturday, November 11, 2006
Author: Jon Ortiz ; Bee Staff Writer

Strip away the raw emotion, the harsh campaign talk, the cheering fans and the booing voters and the Sacramento Kings' future comes down to one thing: Where can team owners Joe and Gavin Maloof get the best business deal?

The answer: They're in it.

An analysis by The Bee and interviews with sports business experts reveal that all of the cities most often mentioned as a new location for the Kings have big obstacles or huge financial risks that make them poor fits for the team. That gives Sacramento significant home-court advantage, the experts say.

"If the Maloofs want total control of an arena, if they want all the revenues, if they want to call all the shots," said Stanford sports economist Roger Noll "then they're stuck with Arco."

The Maloofs understand risk. They say the Kings have lost money four of the eight years the family has owned the team. But here's what they would leave behind if they left Sacramento:

* A top 20 media market with a growing population.

* Nearly two decades of sellouts at Arco Arena.

* A facility that gives them every nickel spent there on everything from parking to popcorn.

* A major metropolitan area with no other major league sports competition.

"With the fan support and everything else that the Kings have there -- even in that older arena -- why would the Maloofs want to leave and risk the unknown?" said Robert Tuchman, head of TSE Sports & Entertainment, a New York City-based sports marketing firm. "It's not like you can plop an NBA franchise down anywhere and know that it's automatically going to work."

The top five cities mentioned as possible homes for the Kings are Anaheim, Las Vegas, San Jose, St. Louis and Kansas City, Mo. All have drawbacks, ranging from competition with other major league teams to arena problems. And Las Vegas, home of the Maloofs' casino, the Palms, may itself be the most difficult city of all for the Kings to enter.

The Maloofs have insisted that they're not looking around. If they did, here's what they'd find.

Bigger markets crowded

Of the top 20 U.S. media markets as defined by Nielsen Media Research, only 12th-ranked Tampa-St. Petersburg lacks an NBA team, and that area isn't part of any serious discussion for a franchise.

Anaheim's Honda Center, home to the Ducks hockey team, and San Jose, where the Sharks play hockey at HP Pavilion, do garner plenty of talk. Those arenas are in richer, bigger media markets than Sacramento, and the Maloofs have business interests in Southern California.

But the Lakers and Clippers broadcast games into Anaheim, and San Jose is considered part of the Bay Area region served by Oakland's Golden State Warriors. Those NBA teams would protest any Kings move into their territories.

"Nothing is more fundamental to the operation of a league than the protection of exclusive territory," said Rod Fort, a sports business expert at Washington State University. "If you didn't do that right, you'd have nine teams in New York City. The whole league would come apart."

That could force the Maloofs to turn to smaller media markets -- which would probably mean less money for local TV broadcast rights. Joe Maloof has said the team earns about $9.5 million from its TV deals with Channel 10 and Comcast SportsNet.

The Sacramento-Stockton-Modesto market has 1.37 million viewing households. The St. Louis viewing area ranks 21st with 1.23 million homes, according to Nielsen. Kansas City has about 913,000 households and ranks 31st, and Las Vegas, 43rd, has about 672,000 households in its market.

Competing for TV time

Some smaller markets, such as Kansas City and St. Louis, can offer gleaming new arenas, but the Kings would vie with baseball, football or hockey teams for ad dollars and TV money .

Noll, the Stanford economist, said hockey and basketball teams often compete for time on regional sports cable stations such as Fox Sports Net, which affects how much they can get the broadcaster to pay.

"The seasons overlap, and the teams frequently play at the same time," Noll said. "It costs an NBA team 10 percent of its broadcasting income to share the market with a hockey team. The competition also cuts into corporate luxury box sales."


Even worse for the Kings, any hockey arena already has an operator -- often the hockey team -- that controls the money from event parking and concessions. The Kings would be mere tenants and the landlord would demand rent, a cut of team operations or both, experts say.

The Maloofs wouldn't accept that. They control all the money flowing into Arco and, as the stalled downtown arena negotiations proved, they want all the revenue that a building can produce.

Besides ruling out Anaheim and San Jose, that also takes the sheen off hockey arenas in St. Louis and distant possibilities like Pittsburgh, the 23rd media market, Raleigh-Durham, N.C., (29), Nashville, Tenn., (30), Columbus, Ohio, (32) and Buffalo, N.Y. (49).

"This isn't the 1980s," Fort said. "The NBA is bigger now, and there just aren't many cities left that make sense for the league."

Of course, the Maloofs could buy a hockey team. But if they purchased the Ducks and moved to Anaheim, the Kings still would have to build their brand in a competitive Southern California sports market with two hockey teams, two baseball teams, two basketball teams and several nationally followed college programs.

The San Jose-San Francisco-Oakland region already has two football teams, two baseball teams, a hockey team, one basketball team and big-time collegiate sports at Stanford and Berkeley.

Arco Arena always filled

Kings sellouts are as close to a sure thing as there is in pro sports. While overall NBA attendance averaged 88 percent of capacity last season, the Kings were one of six teams to sell out every home game. The team has announced total sellouts five seasons in a row and 17 of its 20 seasons in Sacramento.

Diehard fans like Jim and Fran Letcher keep the Kings streak alive. At the Kings Monday home opener against the Minnesota Timberwolves, the Newcastle couple snacked on $5.50 slices of pizza and sipped $6 beers as they watched the team warm up before game time.

For seven years the Letchers have shared two season tickets with a small group of friends. This year they have $140 midcourt seats in section 103, halfway up Arco Arena's lower bowl.

"Our group gets together every season to pick what games we're going to," Fran Letcher said. "It's like a draft."

The couple embodies the kind of goodwill equity and fan stability the league prizes, said Harvey Benjamin, a top NBA executive.

"The NBA has a paramount interest in keeping the Kings in Sacramento," Benjamin said. "We don't want them to leave."

If the Kings abandoned Sacramento, it would be "a travesty for the league," said Steve Kerr, a former NBA player who now analyzes games for cable network TNT. "The Sacramento fans have been so loyal for so long that it would be an NBA public relations nightmare if the Kings left."

Then there's the very substantial risk of moving to the wrong place. "A new city can be a loser," said Tuchman, the sports marketing expert. "Look at Charlotte, Vancouver, New Orleans, Memphis. The NBA has gone to a lot of cities and failed."

Las Vegas payoff uncertain

Sin City is a favorite with those who speculate about the next place the NBA will land, and the Kings, the thinking goes, would perfectly complement the Palms.

"I believe the Maloofs would pack up in 24 hours and leave for Vegas tomorrow if they could," Tuchman said.

Las Vegas Mayor Oscar Goodman, who was unavailable to comment for this story, is pushing for an NBA franchise. Last month a consultant picked four possible sites for a $404 million arena to replace 23-year-old Thomas & Mack Center and suggested various sales taxes and fees to pay for construction.

Goodman is encouraged because this season's All-Star game is in Las Vegas, the league plays preseason games there and it is the training camp site for the USA Olympic basketball team.

But all of that could be a desert mirage. League Commissioner David Stern opposes placing a team in Las Vegas unless the casinos stop taking bets on NBA games.

That would be expensive. Nevada sports books last year took in $581.8 million in basketball bets, according to the Institute for the Study of Gambling and Commercial Gaming in Reno. The casinos kept $38 million.

Even if the Las Vegas sport books quit taking NBA action, who would go to the games?

The Las Vegas market has about 672,000 households, about half the number in Sacramento's market. The city has 13 large publicly held corporate headquarters, more than the two in Sacramento, but far fewer than most big cities.

"And you're talking about a service-based economy with construction mixed in," said Fort, the Washington State sports business expert. "So you can't depend on the locals to buy premium seats."

The conventional wisdom is that the casinos would snap up luxury suites and high-priced seats for their guests.

"But why would people going to Las Vegas to gamble get on a bus to go watch a basketball game?" Fort asked. "And why would casinos comp high rollers with a basketball game when they can give away Elton John tickets in their own building?"

And it's more likely, said Fort and others, that Las Vegas would acquire an expansion franchise -- but the league has said it isn't looking to expand any time soon.

"Expansion puts money in all the owners' pockets with expansion fees," Fort said. "They don't get that when a team moves."

Maloofs playing for keeps

There is one other option for the Maloofs: Sell.

The family bought the Kings for about $250 million eight years ago; Forbes magazine estimated its value last year at about $345 million, and that's probably low.

Howard Schultz sold the poorly attended Seattle Sonics for $350 million earlier this year, $150 million above his purchase price in 2001 -- and KeyArena wasn't part of the deal.

"The pro sports business rarely makes money ," said Stanford's Noll. "That is, until you sell."

But for now the Maloofs, their representatives and NBA executives all say they want to keep the team -- and keep it in Sacramento.

"As Joe and Gavin have stated repeatedly ... we are committed to Sacramento and we're going to keep working at this," said John Thomas, president of Maloof Sports. "It seems clear we need some new ideas and we are going to seek guidance from the NBA to help us find a means to achieve our objectives in Sacramento."

Joe Maloof also was adamant about one key point.

"We will never sell this team. Never. That will never happen," he said Friday.
 
The thing I don't like about that article is that it hits on so many peripherals that are largely irrelevant. Who cares if Sac is the 20th largest media market, for example? If the Maloofs want to move, then those numbers mean nothing. It's all about the deal. If the Maloofs feel like they can get a better deal elsewhere that works for them and they want to be in that place, they might check it out. That's what is happening in Anaheim right now. Obviously, the Bee was wrong in 2006, otherwise, the Maloofs wouldn't be doing what they are doing today. Has anything really changed in terms of stats from that article in 2006? Again, shows just how irrelevant it all was. There is a team in Oklahoma for crying out loud. That market could never compete with Seattle, right? Well, someone thought it could and he moved the team there.

Stranger things have happened.
 
A few things about that article are spot on. Anaheim and OC are the Lakers and Clippers territory. The Lakers new TV deal with Time Warner is about selling a premium tier package with the Lakers games included. This is the other side of the coin from Fox being left out in the cold. Sure Fox wants the Kings to fill the empty channel. But why do the Lakers want another competing NBA team filling their old slot and being a free option in the lucrative OC market? I tell they are not very happy and neither is Time Warner. They will do something to protect their market. I keep saying to everyone that cannibalizing is still going to happen no matter what the scale of the city. The Lakers will view this as the Maloof reaching into their pockets. The NBA is also very protective of their little purple and golden child. It's not the slam dunk it looks like to some.

If they pull this off, why not some other team to go after the Bronx so that New york can have three teams? Open season on the two major markets.
 
Chicago needs a second team first. Then the Bronx gets a team. :) 8 teams divided into three metropolitan areas. Cool.
 
A few things about that article are spot on. Anaheim and OC are the Lakers and Clippers territory. The Lakers new TV deal with Time Warner is about selling a premium tier package with the Lakers games included. This is the other side of the coin from Fox being left out in the cold. Sure Fox wants the Kings to fill the empty channel. But why do the Lakers want another competing NBA team filling their old slot and being a free option in the lucrative OC market? I tell they are not very happy and neither is Time Warner. They will do something to protect their market. I keep saying to everyone that cannibalizing is still going to happen no matter what the scale of the city. The Lakers will view this as the Maloof reaching into their pockets. The NBA is also very protective of their little purple and golden child. It's not the slam dunk it looks like to some.

If they pull this off, why not some other team to go after the Bronx so that New york can have three teams? Open season on the two major markets.


There is already talk that Jerry Buss to be pissed because he just signed the Time Warner deal and the Kings potential Fox/KCAL deals would take away from the amount of people that would sign up for the premium channel fee.

The problem with Buss is that he made the decision to drop FOX/KCAL himself. The consumers have the right to have options and have the right to have free basketball on TV if someone is willing to provide it. Buss doesn't have any legal power to monopolize the market. He can voice his opinions and try to persuade other owners to vote against the Maloofs, but thats about it. He has no legal grounds to stop his competition from providing an alternative to the consumers. The NBA has already stated a few times that there is no territorial rights and the Kings would NOT have to pay any fees to the Clips or lakers.
 
This whole thing hinges on a TV deal. No doubt about it. It makes good business sense to move to Anaheim. It does not make good business sense to stay here in sacramento. We do not have the corporate sponsorship or the TV market that Anaheim has.
So...... im gonna enjoy the last few games here in sac and reflect on the last 25 years. It was a great run...........
 
There is already talk that Jerry Buss to be pissed because he just signed the Time Warner deal and the Kings potential Fox/KCAL deals would take away from the amount of people that would sign up for the premium channel fee.

The problem with Buss is that he made the decision to drop FOX/KCAL himself. The consumers have the right to have options and have the right to have free basketball on TV if someone is willing to provide it. Buss doesn't have any legal power to monopolize the market. He can voice his opinions and try to persuade other owners to vote against the Maloofs, but thats about it. He has no legal grounds to stop his competition from providing an alternative to the consumers. The NBA has already stated a few times that there is no territorial rights and the Kings would NOT have to pay any fees to the Clips or lakers.

That's interesting. I wonder if any of the "casual" fans in the OC would turn on the Lakers if this diddly poo got out? Nah....they don't care enough to let it affect them to that extent.
 
The companies I work with would do this, but understand that the biggest factor in all of this for Samueli is dates in the Pond. That building has been under-utilized since it opened in 1993. This is way past due. Like others, I thought that the Clippers may have ended up there. Leave the old Sports Arena in South Los Angeles for the Pond of Anaheim. Made sense. But then Staples opened and the Don just had to be there. Mr. L.A. himself. Whatever.

I don't expect a lot of cross-over. I do see people in my neighborhood going up for a game that don't go to hockey games, however. Probably not on a regular basis, but occasionally. These are the same people that hit the occasional Angels game in the summer. I don't think the avidity will be here for an OC basketball team outside of a small core group of fans, which every city has. I just don't expect the fanbase to be deep here given the existence of the Lakers just up the road.

Regarding the Time Warner deal, most of the people I know have Cox. Could they get blacked out from Lakers games? TW would have to sell the channel's rights to Cox. Will that happen? There was a problem with Cox and the Padres recently. Cox is notoriously difficult to deal with. Right now, the Lakers have almost 100% penetration into the entirety of the So.Cal. market. Does the TW deal potentially change that? Would it allow for a balkanization of basketball in the So.Cal. market? FSN penetrates into SD county, but Prime Ticket not as much. Would an OC team get more exposure on FSN such that it would market to SD-based fans as well?

I am probably getting way ahead of myself on this one.

Actually, TWC is going to try and hook up with as many different companies as possible. The kick to their deal is they are going to try and charge people an extra $3.50 a month in order to have access to the Laker games. Knowing how popular the Lakers are, this won't be much of a problem. If someone belongs to Cox, they and many others that belong to Cox will be asking how they can watch the Lakers and if Cox is picking up the new TWC sports station. Since the demand will be great, just about every cable company will pick up the station and the subscribers will have no problem paying the extra fee.

In fact, I don't even think it will get to the point where companies have to get subscriber input. Cox and all the rest of the non TWC carriers are probably negotiating terms as I type this.
 
Actually, TWC is going to try and hook up with as many different companies as possible. The kick to their deal is they are going to try and charge people an extra $3.50 a month in order to have access to the Laker games. Knowing how popular the Lakers are, this won't be much of a problem. If someone belongs to Cox, they and many others that belong to Cox will be asking how they can watch the Lakers and if Cox is picking up the new TWC sports station. Since the demand will be great, just about every cable company will pick up the station and the subscribers will have no problem paying the extra fee.

In fact, I don't even think it will get to the point where companies have to get subscriber input. Cox and all the rest of the non TWC carriers are probably negotiating terms as I type this.

I have DTV. I wonder how this will play out with the sat. companies? TWC and COX are basically at war with DTV. For whatever reason, dealing with Comcast hasn't been as problematic. CSN is probably comfortable with their market share. TWC has all kids of access issues when it comes to certain sports programming, at least they have over the years. I am curious to see what kind of road blocks they throw up. Sure, they want to be the home of the Lakers, but I am sure they also want to increase their subscriber base throughout the Southland where they have rights.
 
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