THE A'S IN SACRAMENTO? A SECOND DECK ON RALEY FIELD ? FORGET ABOUT IT. IT'S JUST A ...$300 MILLION PIPE DREAM - CATS PRESIDENT PROVIDES DOSE OF REALITY
The Sacramento Bee - Tuesday, July 4, 2000
Author: Jim Van Vliet ; Bee Staff Writer
Art Savage will be the easiest guy to spot at Raley Field tonight.
He'll be the thin, silver-haired man smiling as wide as an outside fastball.
In less than two months, he's captured the hearts and wallets of the River City with a baseball park -- and team -- that has reminded fans of what they've missed in previous summers.
He has fulfilled the dreams of many, as they have fulfilled his.
But as baseball and fireworks return to Sacramento on the Fourth of July for the first time since the Bicentennial, this is as far ahead as Savage is prepared to look.
Although Bay Area reports have the A's investigating a move to Silicon Valley or elsewhere, Savage doesn't see the "Sacramento A's" playing any time soon in Yolo County.
Oh, it could be done. The ballpark was designed to add an upper deck and expand capacity to 40,000.
"The acreage is there to ( expand the stadium)," Savage said. "It is pushed back off the street, where you could add a deck and not encroach on traffic.
"The site could accommodate a major-league ballpark. But we're talking $300 million later."
Raley Field cost $40 million and for now, the River Cats' president and CEO is happy just being the master of the baseball domain in Sacramento.
If he leans back in his freshly painted Raley Field office, upstairs behind the suites, he can see the pitcher's mound and batter's box.
It's a view any kid -- ages 10 to 90 -- would envy.
If he takes a little stroll, he can watch the trail of fans who have paid $6 to park in a dusty, gravel pit two blocks away.
He's built the better mousetrap, invented the wheel, cornered the market.
Pick your cliche.
He has built it, and they have come. With enthusiasm and excitement and ATM cards.
Then again, Savage knew he had a hit. He was part of the San Jose Sharks' start-up project in 1990.
"We did a lot of homework before we started this project, and we knew the fan support was there," Savage said. "Everybody said this was a home run. We're not surprised in that regard.
"But we're pleased that it happened. Our dreams and hopes were confirmed."
Savage, a native Texan, gets the most delight from the simple reaction of fans.
"People are blown away with the ballpark," he said. "It's not a high school or college stadium. I think that's what they were expecting, and they are shocked that it's this neat.
"That's my biggest thrill. People don't know how nice it is until they actually come inside. This is a major-league facility. It just has a minor-league amount of seating."
And it will likely remain that way.
A $300 million expansion would include not only a second deck but construction under the stadium. And while clubhouses behind the left- field fence might be quaint, Major League Baseball wouldn't stand for it.
"Except for the field itself, we'd have to start from scratch," Savage said. "It would have to be totally redone."
And that's just the start of it.
Where would the $300 million come from, when it took 24 years to build a minor-league park? And where does the $60 million -- give or take -- for salaries come from? And if Oakland, in the country's No. 4 media market, can't make money off a radio/TV contract, how can Sacramento at No. 20?
"It's a nice thought. Just a little premature," Savage said. "If we show 10 years of sustained attendance, then it's something to look at. But we're not selling out every game. And how long will this euphoria last? It's great right now. But we haven't proven anything yet. It's only been 25 games.
"Though the area is growing, we don't have the corporate base to support (Major League Baseball). And I'm not sure fans are going to be willing to pay three times the price for the seat they have right now."
In Savage's mind, Sacramento and Triple-A baseball are a perfect fit. And, so far, the numbers bear him out.
The River Cats are averaging 12,441 fans per game at Raley Field and are on pace to set the Pacific Coast League record for single-season attendance. Season-ticket sales have surpassed 7,500.
"This is what we dreamed about back in the beginning," vice president Warren Smith said. "Obviously, we're very excited. Now, we're looking forward to doing even better."
And Savage doesn't see why not.
"I'm absolutely convinced it will sustain itself," he said. "It's the right product, and it fits a niche. Fans are surprised how good (the players) are, and the prices are still affordable."
But Savage knows there is more to be done. He sees his ballpark as a rose between thorns, nestled among the tired, industrial blight of the surrounding neighborhood.
He is already investigating the possibility of securing property around the ballpark for parking, parking garages and restaurants.
"We're not done yet," Savage said. "This is just the tip of the iceberg."
Caption: Bee photograph / Chris Crewell The spotlights have been on Raley Field since the River Cats' home opened May 15. The team is on pace to set a Pacific Coast League attendance mark. Bee photograph / Chris Crewell River Cats president Art Savage is a happy man. Crowds are averaging more than 12,000.
Edition: METRO FINAL
Section: SPORTS
Page: D1
Index Terms: PROFILE COST
Record Number: SAC_0331288168
Copyright 2000 The Sacramento Bee