It's very simple. Right now fans hate the owners and are not necessarily excited about the team. BUT If the team wins games the fans will come, end of story. That is the piece that the Maloofs got wrong. They bought a middling team ON THE RISE, and thought that hype sold tickets. The fans stayed for a while even as the team went inot decline and they assume hype will bring them back. They seem to forget that they had to spend money in order to turn the corner from young talented team to contenders and that THAT was what more than doubled the value of the team for them.