A knock on Ben was that if he didn't make his first few shots then he'd fade away. I think the staff is telling him to keep shooting to break out of that habit. If he is to be an elite shooter, he has to have that confidence that he can make the next shot. Early in the game, he wasn't taking the shot if it wasn't there. Since a timeout, he's been taking shots that aren't even immediately there. I can only imagine that is a coaching suggestion.
Ray is what I thought he could be and it's a telling example of the sort of guard play the team has lacked. He's not an elite creator or passer, but he is running the offense for good shots. Disorganized offense = unbalanced transition defense = bad defense overall. Defense begins after the transition of possession. If you are unbalanced on offense, you won't be set up to handle that transition.