The company being sued is hardly news at this point. Anybody who bought the bracelet actually believing it worked is probably a bit too gullible. Its hard to imagine this adding up to a lot of money in a suit. Other than being gullible enough to fork over some money, what damage did people really suffer? I find it really hard to believe that everyone who bought one actually believed it would boost their athletic abilities.
Athletes, in general can be very superstitious. This bracelet is only one of thousands of items/ideas claimed over years (probably centuries) to help athletes perform better (like abstention from sex). Anybody should approach such claims with skepticism.
(But the pill that is supposed to give me a buff body in six weeks better work.
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I wouldn't sue, simply because I wouldn't want to admit that I actually believed it would boost my physical abilities. Snake oil, anyone? How embarrassing.
Besides, I think a lot of people have been buying them, just because they're a fad and/or maybe their favorite athlete wears one. Sort of like wearing Michael Jordan's branded shoes. Do you think some people actually thought they'd play more like Mike or at least better? That's what the commercials intimated.
The funny thing is, that placebos can work quite well. If a person really believes something works, it just might actually help some, even if negligibly.