If I read the article correctly, one of the Maloofs didn't even know who the partners of Sleep Train were. Perhaps we don't have a big name on the arena because the Maloofs don't try. The Maloofs have clearly shown they don't know how to market their team to sponsors. Remember KJ came up with $10 mil of sponsors. He made it look easy.. Maybe it IS easy.
There are plenty of big sponsors in this country and many have so darn much money a million a year would mean nothing and besides would be written off as advertising. The best example I have is NASCAR. Look at the names on the cars like Dewalt, Lowes, M&Ms, Target, GoDaddy, Sprint, Nationwide, Camping World, Tide (used to be), Army, National Guard, Red Bull, etc. These aren't the minor sponsors but the major sponsors. I haven't counted but I'll bet 40 cars have major sponsors. M&Ms??? It is up to the Maloofs to be creative. Good grief if M&Ms will sponsor bad boy Kyle Busch, they will sponsor the Kings' arena.
Why not Home Depot? C'mon Maloofs. Quit crying in your beer or vodka and get on the phone. Any major company that has a national audience is approachable. Sleep Train? With our luck we will end up with Snickers. but I'd settle for it and be proud. Without making a joke of this subject, think of the companies that might sponsor. Ford, Chrysler, Chevrolet, Honda, Hyundai .... the list is endless.