Kings Have a new Logo

[nebs]

http://news.sportslogos.net/2016/04/23/new-sacramento-kings-logo-leaked/

I was looking at instagram last night at the G1C construction and they are installing the seats. The seats are BLACK. I kinda dug it but thought it was supposed to be purple. Woke up to that link up there on my twitter this morning.

Not sure if we are going black for sure but I think we might be?

 

[LPKingsFan]

The web site says the image is black as required by the trademark filing, so we don't really know what the colors will be. I doubt the logo will be all black, likely a good amount of purple there.

As to whether this is legit or not, it fits the description I've heard...

 

[Bosnian Diehard]

Wettt.

 

[206Fan]

That looks really nice. I have a few criticisms about the random full lion, but other than that, pretty nice. I wonder what the color scheme will be

 

[nebs]

The web site says the image is black as required by the trademark filing, so we don't really know what the colors will be. I doubt the logo will be all black, likely a good amount of purple there.

As to whether this is legit or not, it fits the description I've heard...

Yeah. And while I agree, we are probably going to have purple, but the seats in the new arena are black. We are going to have some black color going on imo.

 

[Bosnian Diehard]

I also love the alternate stuff.

 

[nebs]

lol I'm glad we have something new to talk about for a while. Feels refreshing.

 

[Bosnian Diehard]

lol I'm glad we have something new to talk about for a while. Feels refreshing.

And something good for once.

 

[upinsmoke]

I can dig it.

 

[funkykingston]

Apparently NBA 3.0 means more international advertising and a Kings partnership with Löwenbräu

I'm not sure about the full lion but I dig the rest. Not the complete re-imagining I was expecting and maybe hoping for, but if these really are the new logos I'm cool with that.

And honestly I kind of hope the logos are all black. I think they look great that way.

 

[LPKingsFan]

Apparently NBA 3.0 means more international advertising and a Kings partnership with Löwenbräu

I'm not sure about the full lion but I dig the rest. Not the complete re-imagining I was expecting and maybe hoping for, but if these really are the new logos I'm cool with that.

Might want to Czech your history (I know Lowenbrau came first ):

 

[hrdboild]

Eh, they just purple and blacked the old logo and changed the font. I'd give it a C for aesthetic appeal and a D for effort. I thought they might do something slightly interesting. This is as nondescript and uninspiring as the Phoenix Suns rebrand. I do like the lion logos though. I'd rather they re-work one of those into the primary logo. Hopefully the uniforms are better.

 

[John Galt]

more excited about the seats than the logo. I like the black - any shots showing the cup-holder? Is it on the seat in front of you, or in the arm rest?

 

[Singhisking]

I think Vivek, Shaq and company are trying to do away with softness and some royal 'queenness' and going Lion Kings with bold colors.

 

[Gliesian]

I like the full lion, also is that a cityscape on the crown? Neat

 

[funkykingston]

I'm actually surprised by how much I dig this logo. The seams not only double as the lion's mane but also hint at an S.

Looking at it again it seems like with the crown doubling as a skyline the seams can also represent the Sacramento river. Just really cool with lots of detail while being simple and effective at the same time.

I wouldn't mind it as the primary logo really.

 

[LPKingsFan]

I'm actually surprised by how much I dig this logo. The seams not only double as the lion's mane but also hint at an S.

Looking at it again it seems like with the crown doubling as a skyline the seams can also represent the Sacranento river. Just really cool with lots of detail while being simple and effective at the same time.

I wouldn't mind it as the primary logo really.

Reminds me a bit of the Pistons old alternate logo. But I like ours better.

http://www.sportslogos.net/logos/view/445/Detroit_Pistons/2002/Alternate_Logo

 

[funkykingston]

Reminds me a bit of the Pistons old alternate logo. But I like ours better.

http://www.sportslogos.net/logos/view/445/Detroit_Pistons/2002/Alternate_Logo

The Pistons logo just isn't very cohesive to me. It looks like they were trying to have the horse look like a hood ornament but then it isn't connected the the other half of the basketball in any real way and the flames just seem like trying too hard to be cool and aggressive. I kind of see the idea behind that logo I just don't think the execution was there.

 

[Bricklayer]

The first tone looks like the same garbage logo we had when the Kings first showed up. Hi, we're pussies, slap us around a bit.

However I like the alternates. The "SAC" one improves the main and makes it a more iconic thing, and the lions are cool, even if the full standing lion is borrowed from some heraldic device, I have seen.

Edit -- or possibly from Lowenbrau as somebody else points out.


This is the best:

 

[Castasic]

Does this mean new jerseys too? The current ones wouldn't really match with this new logo.

 

[carmichaeldave]

Yes. It would mean a completely new line of apparel, if true.

 

[Bricklayer]

Yes. It would mean a completely new line of apparel, if true.

Always half the point of rebrandings.

Better yet if you produce 5 alternate logos so the diehards want to have something with each.

 

[LPKingsFan]

Yes. It would mean a completely new line of apparel, if true.

Why do you think the team store was so heavily discounting everything toward the end of the season?

 

[Bricklayer]

Standing lion symbol is also Peugot:
http://www.carscoops.com/2010/01/peugeot-reveals-new-lion-emblem.html

Also in common usage in Norse and northern European heraldry where the standing lion pose is called "lion rampant", and now I know why it looks so familiar to me -- I grew up with a shield with that symbol over the hearth in our family living room. Except with feathered wings (griffin).

In fact check out this shield of Conrad of Thuringa, Grandmaster of the Teutonic Knights, circa 1230 A.D.:

Obviously a big Kings fan

 

[206Fan]

Someone filled the colors in with purple and black, just to give us a better idea of how it would look:

That looks pretty damn amazing.

 

[Fireplug]

Just for fun. Made these up so we could see some "what ifs." Personally I am OK with any of them, but I'm easy.

 

[206Fan]

Now I get it.... the crown is supposed to be mountain ranges. I'm assuming that the dips are valleys? If you connect the invisible lines, they form perfectly shaped triangles. Love this design even more!

 

[Bricklayer]

Someone filled the colors in with purple and black, just to give us a better idea of how it would look:

That looks pretty damn amazing.

Really?

 

[Capt. Factorial]

To be honest, I'm not really going to miss the current logo - it's just a bit too busy.

Going back to something based on a long-time logo isn't a bad call, and I think there are a few improvements here on the old KC logo we've appropriated. The #1 improvement was to put the "Kings" text in color on a white strip instead of in white on background. That let them do two things - it allowed them to continue the seam of the ball up to the strip (a huge improvement) and it allowed them to pull the "Sacramento" text down into that white-on-background space above it. It's also going to let them put two colors into the logo without the odd thin-line discontinuity that the KC logo had. Compare this logo to the KC logo and it's just more compact, more clean. The font feels a bit blocky, but I'll get used to it.

The heraldic lion seems a bit out of place to me. "Look at me, I'm fierce and dribbling a basketball!"

I think coloring on the "lion ball" is going to be important. I'm kind of halfway on that one on first look. If they find a good way accentuate the "S" I think it will pop.

 

[IfAt1st]

Why am I seeing the Money Store pyramid front and center in the skyline of the crown?