It's official: Sleep Train Arena

VF21

VF21

Super Moderator Emeritus
SME
#1
#1
From press release:

[FONT=Tahoma, serif]SACRAMENTO KINGS AND SLEEP TRAIN FORM STRATEGIC PARTNERSHIP; KINGS HOME VENUE TO BECOME SLEEP TRAIN ARENA[/FONT]
[FONT=Tahoma, serif]Multi-year partnership encompasses arena naming rights and joint community outreach efforts[/FONT]


[FONT=Times New Roman, serif][FONT=Tahoma, serif]SACRAMENTO, CALIF., Oct. 15, 2012 – [/FONT][/FONT][FONT=Times New Roman, serif][FONT=Tahoma, serif]The Sacramento Kings [/FONT][/FONT][FONT=Times New Roman, serif][FONT=Tahoma, serif]and Sleep Train Mattress Centers today announced a new, multi-year strategic marketing partnership to include venue naming rights for the Sacramento Kings home arena, host to hundreds of events annually—headlined by NBA basketball, high-profile concerts, family-themed shows and cultural experiences. [/FONT][/FONT]


“[FONT=Times New Roman, serif][FONT=Tahoma, serif]On behalf of the entire Sacramento Kings organization, we are thrilled to partner with Sleep Train,” said Kings President of Business Operations Matina Kolokotronis. “We’re particularly excited to align with a locally owned company built on 27 years of customer satisfaction, a stellar reputation among consumers and business leaders, and an unwavering commitment to community involvement.” [/FONT][/FONT]


[FONT=Times New Roman, serif][FONT=Tahoma, serif]Employee-owned, Sleep Train is the [/FONT][/FONT][FONT=Tahoma, serif]number one mattress retailer on the West Coast,[/FONT][FONT=Times New Roman, serif][FONT=Tahoma, serif] known for offering superior service and the best selection of brand name mattresses at unbeatable prices. Founded in Sacramento by Northern California native Dale Carlsen, Sleep Train is routinely ranked as the top mattress retailer on the West Coast. [/FONT][/FONT]


“[FONT=Tahoma, serif]We are pleased to partner with the Sacramento Kings,” said Carlsen, founder and CEO of Sleep Train. “Our team of employee-owners is committed to playing a vital role in the communities we serve. This sponsorship aligns with our interest in keeping a vibrant atmosphere of music, sports and entertainment in our region, and allows us to broaden the reach of our Foster Kids program through greater awareness and donation events.” [/FONT]


[FONT=Times New Roman, serif][FONT=Tahoma, serif]From the day it opened its first store in 1985, Sleep Train has been dedicated to supporting the community. Today the company sponsors various music venues on the West Coast and its award-winning Sleep Train Foster Kids program is a renowned example of corporate philanthropy, providing essential material items like clothes, shoes, school supplies, pajamas and gifts during the holidays to the area’s 60,000 foster children. [/FONT][/FONT]

[FONT=Times New Roman, serif][FONT=Tahoma, serif]
[/FONT][/FONT]
[FONT=Times New Roman, serif][FONT=Tahoma, serif]The alliance will continue to emphasize each organization’s belief in charitable outreach—collaborating on numerous programs aimed towards improving the lives of those less fortunate throughout the Sacramento region. [/FONT][/FONT][FONT=Tahoma, serif]For Sleep Train, this partnership will create new opportunities for the company to collect important donations as well as allow area foster children to attend Kings games. [/FONT]


[FONT=Tahoma, serif]Opened in 1988, the soon-to-be-named Sleep Train Arena will host more than 200 events and serve nearly two million guests annually. Press coverage includes the Sacramento region, as well as nationally and internationally-based media outlets. [/FONT]


[FONT=Times New Roman, serif][FONT=Tahoma, serif]The venue officially becomes Sleep Train Arena in November. Financial terms of the partnership were not disclosed.[/FONT][/FONT]
[FONT=Times New Roman, serif][FONT=Tahoma, serif] [/FONT][/FONT]
 
Spike

Spike

Subsidiary Intermediary
Staff member
#6
#6
I know the terms were undisclosed, but I'd like to know if there were any contingencies for either a new arena or the team leaving town.
 
Capt. Factorial

Capt. Factorial

trifolium contra tempestatem subrigere certum est
Staff member
#11
#11
Heuge said:
Another embarrassing decision by our ****ty owners.
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Why? I mean, hey, I hate the Maloofs as much as the next guy around here, but what's so wrong with this? They're a local company, they have other major name sponsorships, indicating that they can actually PAY the bill (unlike the previous sponsor), they don't sell fake products (unlike the previous sponsor)...what's not to like?
 
Heuge

Heuge

Starter
#12
#12
Capt. Factorial said:
Why? I mean, hey, I hate the Maloofs as much as the next guy around here, but what's so wrong with this? They're a local company, they have other major name sponsorships, indicating that they can actually PAY the bill (unlike the previous sponsor), they don't sell fake products (unlike the previous sponsor)...what's not to like?
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I think you may not have a problem with this because our owners have lowered the bar so much. Yay, no fake product. Yay, someone will actually pay to sponsor a professional team.

Sleep train...that doesnt exactly reek of an exciting place to be.
 
Section 101

Section 101

All-Star
#13
#13
Heuge said:
I think you may not have a problem with this because our owners have lowered the bar so much. Yay, no fake product. Yay, someone will actually pay to sponsor a professional team.

Sleep train...that doesnt exactly reek of an exciting place to be.
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Your way off base. While it's not a national brand like an airline or bank it's a solid company and it's local.

This actually seems like a sign they will be around a few more years. Sleep Train has a few concert arena's now. This seems to be a step that they will be trying to get more concerts at the Arena. Not the drop we have seen the past few years.

Oh and BTW. There was a post about the concourse being repainted black and white checkers they also painted the walls black. While some will say it's putting lips stick on a pig, it's more like going from a $5 crack ho to a trip to the bunny ranch.
 
Heuge

Heuge

Starter
#14
#14
Section 101 said:
Your way off base. While it's not a national brand like an airline or bank it's a solid company and it's local.
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I dont see how I am way off base, so I respectfully disagree. We have an arena named Sleep Train...SLEEP. Hard to argue with the lack of excitement in that name.
 
Capt. Factorial

Capt. Factorial

trifolium contra tempestatem subrigere certum est
Staff member
#21
#21
Heuge said:
We have an arena named Sleep Train...SLEEP. Hard to argue with the lack of excitement in that name.
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Nobody selects naming sponsors based on how exciting the name is. Naming sponsors are selected based on the amount of money they will pay, which is why you have incredibly boring names, like the ones that Section 101 pointed out. There aren't a lot of companies with bright, exciting names,and even fewer of them have the money to sponsor and arena.
 
Krunker

Krunker

Northernmost Kings Fan
#22
#22
That is interesting because earlier Sleep Train was supposedly one of the sponsors that pulled out... I guess to get naming rights.
 
Bricklayer

Bricklayer

Don't Make Me Use The Bat
#24
#24
On the negative side, this is kind of pathetic. In a league full of American Airlines Arenas and Comcast Centers and other multinational mega-billion $$ companies...the Kings hitch up with some little local mattress company.

On the positive side, as you march forward toward tryign to once again argue that Sacramento supports the Kings and local businesses with sponsor them, hard to top a local business ponying up for the naming rights to the arena.
 
Warhawk

Warhawk

Give blood and save a life!
Staff member
#25
#25
Capt. Factorial said:
Nobody selects naming sponsors based on how exciting the name is. Naming sponsors are selected based on the amount of money they will pay, which is why you have incredibly boring names, like the ones that Section 101 pointed out. There aren't a lot of companies with bright, exciting names,and even fewer of them have the money to sponsor and arena.
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Agreed. While it is a local company and obviously smaller than a lot of others, as long as it isn't called Cialis Center or the Viagra Dome, who cares? They are a reputable company with viable, while unexciting products. Honestly, I couldn't tell you the names of almost any arena in the NBA, for the sheer fact that I don't care and don't focus on it when watching an away Kings game. Who gives a flying rat's ***?
 
Section 101

Section 101

All-Star
#26
#26
Warhawk said:
Agreed. While it is a local company and obviously smaller than a lot of others, as long as it isn't called Cialis Center or the Viagra Dome, who cares? They are a reputable company with viable, while unexciting products. Honestly, I couldn't tell you the names of almost any arena in the NBA, for the sheer fact that I don't care and don't focus on it when watching an away Kings game. Who gives a flying rat's ***?
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I prefer Extense Arena.
 
J

JB_kings

Starter
#27
#27
Not trying to defend the Maloofs here. But it is a major uphill battle to sign a new arena sponsor on a building that carried another name for about 25 years. Once it's ingrained for that long, it sticks forever no matter how much they try to change. Thus fewer name companies are interested in naming rights. They prefer to be involved in brand new facilities and sign long term deals. So call it ARCO and applaud Sleep Train for at least trying to get their name out there and at least erase the bad taste leftover from PBP.
 
R

Rug King

Bench
#29
#29
What a pathetic joke the maloof's have become and they're making the Kings the laughingstock of the league.

At least it's not Bob's Window Washing Arena. That comes next year.
 
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