I was thinking of a new thread but I think it's best to post here.
I think with new ownership, new arena, maybe it's time for new branding. New uniforms, logos and the works. This doesn't have to happen this year but at least in time for the opening of the arena.
The "Kings" as a brand has so much appeal and I feel it's not currently being used to it's potential. I don't mind the purple, it was born in Sacramento, but the logos are dated.
I want to see simple, easily recognizable logos and branding. I do like the older "Kings" cursive, but it looks off. It looks crooked and I feel it's main appeal is nostalgia, throwback. It is part of the Kings heritage but I feel now is the time to start, or at least continue the Sacramento heritage.