of course it's not a given, but what the f*** is in the nba, particularly for a small market franchise that struggles to attract talent? the kings have had exactly one piece of the puzzle in place; demarcus cousins represents the team's best chance to nudge their way into the playoff conversation, and rudy gay represents a worthy second scoring option in pursuit of that goal. many of you act as if the kings have anointed rudy gay as their franchise player; that's simply not the case, and some of the overstatement in this thread is baffling, as if the kings aren't demarcus cousins' team, and as if the success of the team isn't dependent upon cousins' ability to fulfill his potential. that said, he needs help, and rudy gay can help...
i'll be the first to admit that i hope the kings don't decide to grossly overpay rudy via contract extension, but let's not pretend that the front office believes a duo of cousins/gay to be a sufficient answer to the question of how best to climb up the steep incline of the western conference standings. there are further [significant] additions that must be added to this puzzle in order for the playoffs to become more than just a pipe dream (hence all of the trade talk swirling around the kings' 8th pick)...
oh, and for the record, ISO ball is a systemic issue, and was always going to be a problematic feature of starting three ball dominant 20 ppg scorers in the same lineup, on a team experiencing extreme personnel upheaval, and for a head coach who earned his reputation with strong defensive principles but who doesn't have the most imaginative approach to the offensive side of the ball. the kings need to bring in a few more willing passers and defenders, the roster eventually needs to stabilize a bit, and mike malone needs to implement a more creative offensive system. rumor had it that the kings were pursuing alvin gentry to add to their bench. it wouldn't have been my favorite hire, but such a move represents an understanding that malone needs a bit of help putting his offense together (which is kinduva worrying notion in and of itself)...