A few comments from my perspective:
1) The amateur status of collegiate athletics is essentially a joke. I believe that for "revenue sports" (essentially football and basketball) the student-athlete model is fundamentally broken with no hope of a fix without a complete overhaul. There is a tension between "athletes must be unpaid and pure as the driven snow" and "we need to make as much money from our sports programs as possible". The only way I see "cheating" being removed from the equation is if either revenue sports are forced into a non-profit model such that any revenue beyond the cost of running the program itself is lost to the school (this will NEVER happen) or if the definition of cheating is changed (and this can happen). Instead of considering revenue sports student-athletes as students who happen to be athletes, the NCAA should face reality - they are athletes who are given the opportunity to be students. Essentially they are already being "paid", as they are given scholarships, so the whole "amateur" thing is a joke anyway. Once the "amateur student" pretense is dropped, schools would not need to worry about potential "inadmissable benefits".
2) The racial element to the article was uncalled for. The NCAA has always come down hard on student-athletes and easier on schools and coaches. One would guess that this is because the student-athlete is a temporary concern while the coaches and schools are permanent. Perry Jones wouldn't be a student athlete four years from now no matter what the ruling is. Calipari and Calhoun will presumably be successful coaches building successful, large revenue programs for years to come. Going hard on them hurts the NCAA's bottom line way more than going hard on Jones (who was likely leaving anyway). To cast it as a "poor African-American kid"/"rich white guy" dichotomy is distasteful at best.