Ja Morant is looking like more and more of an idiot and wanna be gangster every day. Nike decided to push him as their feature athlete to spearhead their new generation of signature shoes. It's unconfirmed, but Shannon Sharpe said that his contract with Nike is $200million. With all the controversy around him, I wonder if they're starting to regret it?
Coming back to the relevant star at hand here, De'Aaron 100% should've been a marquee player for Nike. Everyone knows I wasn't the biggest original fan of him, but his speed, quickness, dribbles, and scoring made him instantly one of the most dynamic players to enter the NBA. He came from Kentucky which is the most recognizable Nike school in college. His contract with Nike was only 5 yrs $10million. The only thing he ever got was a color way.
Fast forward to today, Fox is a sneaker free-agent this year. He didn't sign with anyone when his contract expired. We've seen him wear Nike, Under Armor, Converse (under Nike), and a little bit of New Balance. For the AS game, he wore Under Armor shoes. After his incredible season this year, he'll no-longer be a sneaker free-agent. He has literally everything marketers would want. Small market Kings aside (didn't matter with Kyrie or Ja), he's one of the fastest players, extremely dynamic, great scorer, great handles, and very clutch. Off the court, he comes off as an extremely intelligent person with a very high character... complete opposite to Ja. He's also very funny, personable, and extremely likable. I think it's only a matter of time before he gets his big shoe deal assuming things continue to go the way it has.
I wonder with all the Ja stuff happens, if Nike decides to make a big push at him? If I were Fox, I wouldn't go back to them. He should've been their guy as soon as he stepped foot on an NBA court. They let 5 years of his career go down the drain.