Well I see your point where it may seem like a cheap bribe to get people in the door. But the Shock organization is one of the best there is about supporting their team as it is. Bill Laimbeer, love him or hate him, takes a great deal of pride in his team and has no problem getting on message boards and telling people how great he thinks they are. They also have John Maxwell who is their PR guy who is ALWAYS on the boards promoting the Shock and asking for feedback from the W fans about their website and about other league issues. The Shock do the best job of getting info out to the fans, keeping their website updated, and coming up with unique analysis of the games and players.
They show a genuine interest and pride in their team which is a welcome sight in this league. I love how they interract with the fans in general, not just their own.