SacBee: NBA chief urged to retool PR game on ex-ref's claims

[Revrag]

NBA Commissioner David Stern has a new public relations challenge. Even if Tim Donaghy's allegations aren't true, his recently disclosed contention that some of his former colleagues manipulated playoff game outcomes has opened the league's credibility to public debate.

JOHNSEGALEhead of Roseville-basedPrecisionPublic Relations​

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