So, what you are saying is that you are a fair-weather fan? You are willing to pay higher prices when the team is better, but when they are struggling and rebuilding, you want charity. They already lowered ticket prices 10% on average, and 1/3 of all the seats in the arena are $25 or less.
Anyone complaining about ticket prices, is ALWAYS going to complain until the team is good. I think you've just emphasized my point ... the problem is not ticket prices, it's the product on the floor. I think it's absurd to expect an NBA team to lower prices because they are not playing well. Players' slaries have not gone down, cost of operating an arena have not gone down. I'm sure if lowering ticket prices would bring in more NET money than the team would do it. But why would they care if the stands are full if it just means losing more money?
You calling me a 'fairweather fan' is comedy, and unrelated to our discussion on pricing. You do realize we are arguing on a Kingsfans internet forum on the OFFSEASON. Nobody on this forum right now is likely a 'fairweather fan'. I'll leave it there.
Seems to me that most people are willing to pay higher prices for higher quality entertainment. We'd pay more to professional ballerinas over high school ballerinas, more for the Athletics than the Rivercats, more The Rolling Stones than for the local cover band, and so on.
When the team's great, in the playoffs and competing for a title, great, charge what you can. When the team's bad, worst in the league, has an offense that moves like molasses and has disgruntled coaches and players who don't want to be there, charge less - find the pricing point that nearly fills the arena, then start raising prices again from there.
Basketball tickets could or even should be treated as a commodity, and sold at prices that the market can/will pay for them. They get treated that way when tickets are valuable and hard to get (super bowl for instance), so it seems to me that it would work going the other way too.
I can get a much better view on my giant TV at home than I get up there, I'm paying for the experience of being there and being a fan, being part of the chanting crowd, erupting with boos at bad ref calls, cheering epic dunks or great blocks or crisp passes. When I went last year, the crowd was thin, some idiot kept shouting "You suck Napier" all night long, the audience seemed angry, I wasn't a part of something bigger than myself, and the experience (what I'm paying for) was not worth the cost.
Here's what Mark Cuban says about ticket pricing for the Mavs (from Aileen Voison interview)
Mark Cuban said:
A: I've lowered ticket prices in three of the last four years. We went to the Finals, and we lowered ticket prices in the upper bowl instead of raising money. We never increased prices for the first round of the playoffs.
I always knew there'd be a time when we'd suck, and I wanted to generate as much goodwill as possible. And when fans get their bill, and it's less than last year - you know, we've got 4,000 tickets priced at 19 (dollars) and under. We've got two-dollar seats, five-dollar seats, 10-dollar seats. Who else creates two-dollar seats?