Funny thing is I don't remember exact details over seven years after the incident, but here they are. I suppose losing the Nike endorsement was the biggest blow to Williams.
http://en.wikipedia.org/wiki/Jason_Williams_(basketball)
Controversy
On
February 28,
2001 Williams, while playing for the Sacramento Kings, shouted racist and anti gay slurs to Michael Ching, a
Golden State Warriors season ticket holder, and to several other Asian Americans seated beside Ching during a Warriors game at the Oakland Arena. As recounted by a letter Ching sent to NBA commissioner
David Stern, Williams retaliated against heckling made by Ching and his party midway through the first half.
[3]
According to Ching, he told Williams, “Get used to sitting on the bench.” Williams responded, “Are you gay? Are you a fag?” An angered Williams then pelted Ching with expletives, at one point defaming him as a “slant-eyed mother****er.” Williams continued to threaten Ching, saying, "I will shoot you Asian mother****ers. Do you remember the
Vietnam War? I'll kill y'all just like that."
[4]
The NBA finally levied a $15,000 fine on Jason Williams for cursing at fans. Nike decided to change a planned advertising campaign featuring Williams as a result of his actions as well.
[5]
Williams has since apologized for the incident.
[6]
Also, on
November 29,
2000, the NBA fined Williams $10,000 for comments to a fan at the
Alamodome in
San Antonio.
[7]