Keep in mind we also have one of the smallest arenas in the league. I'm more interested in % of capacity...
Here's what I've heard from a few fairweather Kings fans (ex-season ticket holders), but I'm not sure this is entirely factual: once the Kings got good, the Maloofs jacked up prices, pricing-out the loyal long-time fans, allowing the trendy fans to take their place. Now that the Kings are not the "in" thing to do, the trendy crowd no longer buys tix and the original fans are alieneted...and still priced out. Is there any legitimacy to this?
Whatever the case, the Kings will need a "draw" to get fans back in their seats. Lower prices all around couldn't hurt either...
There is some legitimacy to this, but I think the term "trendy" does not apply. When the Kings first arrived, ticket pirces were what would now be considered dirt cheap. I sat in Row G for 23 years (I did not renew this year). The first year, the tickets cost $15. Just about anybody could afford them. The two seats behind me were owned by two sanitation workers (garbage men). When the new Arco opened, prices started rising...at quite a rapid rate. This leveled off for a season or two. The team was still mediocre, at best. Then the Maloofs come into the picture and started putting together a championship quality team. People were willing to pay for the increased quality. But a large portion of the lower level seats were no longer affordable for the typical working fan, and the faces started to change from year to year. Many corporations bought these seats as perks for their employees, and for business entertainment. This year, both individuals and corporations had to perform a cost/benefit analysis to justify the investment. With the economy and housing values being what they are, it was impossible for me to justify spending over $13,000 to keep my seats. Even if the Kings had won the championship last year, I would not be able to justify it.
There has been a lot of talk about reasonable seat prices in the upper deck. I have talked to a lot of the people that used to sit in my section and gave up their tickets. They are not going to buy tickets in the upper deck. We've been spoiled by 23 years of up-close action, and would rather watch the games in HD at home. We literally watched each others families grow up over that period, and it was a VERY difficult decision. It was like moving away from all your friends when relocating to a new town.
I wish the sales department good luck. They will need it. They will need to attract a new, younger group of people. When I first bought my season tickets I was in my 20s. The fate of the team was something that was very important in my life. Now I'm in my 50s, and realize it's just entertainment. I'm still a fan, but there are MANY other things that are more important to me. I no longer live and die with the outcome of a game.