I don't think I answered my question at all. No calls in games happen all the time. Guys get fouled and the refs don't blow the whistle. Other players don't do anything and get called for fouls. It's the human part of the game. If the NBA ends up handing out a fine on a play where it looks like the player flopped but he really didn't, it's going to cause a much bigger problem than it would if it was just a bad call during the game.
Just let them play and stop blowing the whistles every 2 or 3 times down the court. How many times do players go for layups and purposely land on their butts and go sliding for the effect? Instead of fining them, just don't call it and let them be late to get back on defense. I don't see the point in all this other than the NBA being greedy and needing money. If they wanted to put the best show on the court, they'd loosen up the contact rules and let them play.
well, i certainly don't disagree with that. i've long said that the nba has been their own undoing with respect to the way they officiate. they invite controversy where there was none previously by overlegislating the game. they put too much power in the hands of the referees, and then balk at all criticism heaved their way on the subject. if you want less controversy, then revise the rule book so that the referees have less impact on the way the game is subjectively called. basketball is a contact sport, whether the nba wants to admit it or not. the 80's were the golden era for a reason: the best of the best were not encumbered by an overbearing rule book. they were allowed to shine, rather than be force-fed their own luster at the free throw line. as you say, just let them play...
however, given the rule book as it stands, i think the nba has done the right thing. you want the players to stop flopping? then hit them where it hurts their ego the most: their wallets. if you prompt the refs to swallow their whistles every time they think there's a flop on-court, then its just additional pressure to manage a game that's already so difficult to manage. just wait until the end of a close game, when a ref no-calls a legitimate foul with both teams in the penalty.
there is your controversy. its a tough call in real-time, and while we're in agreement that the refs should be put in a position to succeed as much as the players should be put in a position to succeed by stripping back some of the legislation so that they game can be played, rather than called, i think, with the way things are, you have to trust your refs to call the game as they would without additional interference from the nba. most fans don't care so much about the controversy of fines off-court. what they do care about is the controversy of the calls on-court, and there's enough of it already without piling on the detriment...