Which may be all the more reason he doesn't want to throw big $ around for assistants, not necessarily evidence he wants to throw good money after bad. Personally, I think it's silly to keep Christie as HC. Also, silly to hire BoJax. Also, don't go down the amateurish path of hiring a legit HC and then telling the HC that he has to hire X,Y,Z as his assistants. Christie probably did a good job for Brown as an assistant, but I think he's seen as more of team mascot around the league than a legit HC with some gravitas. And yes, image is important for this team. Probably more important than for other teams with better reputations. Here's a novel idea: Spend the $ to get a legit HC and give him the freedom to bring in whoever he wants as assistants and hopefully don't fire him after a couple of years.