The key is the single question format, you have to counter that with framing, you can't set him up with one question, then follow (although if you are alert you might be able to follow up another person's question with your own), so you have to partially answer your own question and force him to operate within a box that might get him off message and into some truth.
How to frame a furry critter:
1) Framing:
"On November 25 the Kings were 9-5, had beaten some of the best teams in the league, while playing the toughest schedule in the league, Boogie was being mentioned as a darkhorse MVP candidate, Collison was impressing, Ben was emerging...and yet by your own admission you were already looking to replace Coach Malone. What more could you possibly have wanted? Who wasn't thriving who should have been?"
Coach Malone absolutely gave us a foundation. We're just looking to build on that to have even greater success.
2) Hard jab that might ruffle him and get him off message:
"In the past 35 years the Golden State Warriors have made the playoffs a total of 8 times, and never advanced past the second round even once. Why on earth would you model yourself after that franchise of all franchises?"
The Kings are the Kings and the Warriors are the Warriors. We're not looking to model ourselves after anyone else. If anything we're looking back to glory days of Webber and Divac and Bibby. We think Kings fans deserve the best product we can put on the floor.
3) Snark
"At what point during Tyrone Corbin's 29win campaign in Utah last year that ended with his dismissal did you think, this is our guy? Or was it not until you saw him coach in summer league?"
Letting Coach Malone go wasn't necessarily about promoting Tyrone Corbin. It was about the Kings organization being of one mind going forward and becoming the type of team we want to be.
4) Sense of history, with a jab that might get him riffing:
"Over the past 8 seasons the Kings have been dead last, 30th out of 30 NBA teams, in Defensive Rating. Not coincidentally we have also missed the playoffs for 8 straight seasons. How could you or Vivek possibly think we wanted to see yet more of that nonsense?"
We appreciate the work that Coach Malone put in improving the defense. We don't want to get away from that - we want to build on it. To have a great defensive team AND a great offensive team. There's been some struggles under Coach Corbin as the players adjust and adapt to the changes but we expect to get back to being a hardnosed defensive team that also shares the ball and scores easily.
5) Pin him with Vivek's words, see if a rift emerges:
"Vivek has stated about the firing that he thought we were going to miss the playoffs by only one or two games, and that Ty Corbin was going to lead us to the playoffs. That hasn't happened. On the day you fired Michael Malone, what were YOUR expectations for how the rest of the season would go?"
Vivek wants to win. He's a super competitive guy and I love that about him. For me it's about building things the right way. I felt we needed a change in direction and I expect us to see that by the end of the season. But changing coaches to me wasn't about immediate returns. It was about building something special in Sacramento. A team that can compete at the highest level for years to come.
6) Spin a talking point back against him, with some facts:
"In the year and a half since you took over as GM, the Kings have managed to only win TWO games without DeMarcus Cousins. Their record is 2-20, and the two wins weren't impressive. Other teams survive without their stars. The Clippers survived without Chris Paul, the Thunder survived without Westbrook, Houston survived without Dwight. What does that say about our roster construction?
-- careful on the last one, as a clever gerbil could spin that into a riff on how necessary it is to run and play jazz so you don;t depend on the big guy
You can't be too dependent on one player, no matter how good. San Antonio has been great for years because they have a system that all their guys have bought into and that they know leads to wins whether they are missing Duncan, or Parker or Ginobili. It's about maximizing your best guys but also being able to not be dead in the water when they are out.
7) playstyle
"You have the league's most dominant post player, your #2 weapon is also a post player, so is your best bench scorer (Landry), who looks at that and thinks run n gun?"
We don't want run and gun. We want to be opportunistic. Push the pace whenever it gives us an advantage. But we have to succeed in the half court too, but with ball movement and easy looks, especially for Demarcus and Rudy.
8) Direct attack, and limit his escape routes:
"Did you underestimate Michael Malone's importance to this team's spirit? If not, why on earth would you do what you did?"
We knew coach Malone had formed a bond with his players and that speaks to his ability as a teacher and coach. But sometimes we have to make tough decisions based on the big picture. It was time for us to move in a new direction and I am confident the next coach of the Kings will take the team to the next level and have the trust of our players.
9) Make him squirm:
"Do you think its more important for a GM to have chemistry with his coach, or for the players to have chemistry with their coach?"
I don't think you should have to choose one or the other. It's about an organization being of one mind and one direction. We have to be in sync to reach the highest levels
10) Make him squirm Boogie style:
"If your franchise player likes his coach and is thriving, shouldn't he have a major say in whether that coach is retained or not?"
I've talked to DeMarcus several time in the last couple week. Yes, he liked playing for Coach Malone but he has reiterated that he has faith in the organization and with our vision. And while I have great respect for Mike Malone as a coach DeMarcus is an all-star, All-NBA talent that is impossible to stop and that's about his ability more than who is calling the plays.
11) Give him room to roam:
" In just who's best interest was this firing?"
Everything we do it to put the best product we can on the floor for Kings fans. Things are a bit rocky now but this was a move that had to be made for the team to grow.
more later..