Some people care what is said to their kids. Kids watch the NBA. KIDS don't always understand irony.
He shouldn't have said it. As the Cavs GM said, it was "inappropriate humor."
I find it interesting that people are even upset that he apologized. No one is calling for his head or a fine, suspension, etc.
This isn't the first time Scot has let his mouth work without getting the brain involved. Remember the tantrum he threw at the scorer's table with Grant and Jerry because he thought Jon Barry was being dissed by the crowd at Arco? He said some pretty nasty things...
I love Scot Pollard. That doesn't excuse him from showing a little more restraint in some situations. What might have been funny as a SNL skit was just wrong during an NBA broadcast. It's all about location and timing.