Superman:
You make a lot of really good points here. I don't have a lot of time to shoot them all down.
But I am curious, if you were in charge of the NBA referees, what would you do to improve the staff?
Two main things:
1) Review questionable calls publicly. I've mentioned this several times here, but the NFL sends a representative on TV every week, usually on Wednesday, to explain questionable calls and why they were made. They defend the calls that are correct according to the letter of the law (like Calvin Johnson's non-touchdown in Week 1, etc.), but they also admit when a mistake is made. Sometimes, they do both. The NFL recognizes the fact that fans are smart; the NBA still thinks you can pee on my leg and tell me it's raining.
Case in point, two years ago in the playoffs, Rondo smacks Brad Miller across the face late in overtime of a close game. If the refs had called a flagrant, it's two shots and the ball, and the call could have actually decided the game. It was clearly a flagrant foul, but they didn't call it that way. Then Stu Jackson comes out the next day and actually
defends the horrible call. Had that been Mike Pereira of the NFL (recently retired), he would have acknowledged that the refs made a mistake, and while that doesn't undo the mistake, it does help fans to see that the league cares about getting calls right. They don't coddle their officials and pretend that they're perfect. Another NFL example is the Ed Hochuli mess from 2008, when one of the NFL's best referees made a call that definitely cost the Chargers a win. Hochuli himself acknowledged the mistake, and apologized to the Chargers and their fans. This never happens in the NBA. Even MLB took steps in the right direction by admitting that Jim Joyce robbed Armando Gallaraga of a perfect game, even though they didn't change the outcome in the record books. Joyce went in front of the cameras, contrite, and apologized for his mistake. Never has any NBA offical gone in front of the camera, period, much less to apologize.
Just to drive the point home further, when the NBA suspended Amare Stoudemire in the playoffs a few years ago, Stern went on the Dan Patrick show and mocked Patrick, the fans, and everyone else who dared question the decision, as if there were no possible way he could understand the argument that was being made. I definitely understood why the suspension was handed down, and actually defended it. I would have acknowledged the contrary viewpoints, and then made it clear that the player(s) broke the rules, plain and simple, and we're not going to start objectively determining when rules are going to be enforced. Don't leave the bench, and you won't get suspended. Intent doesn't matter, as Rudy T. and Kermit Washington can tell you. I wouldn't have mocked the fans that support my league.
So, simple answer, have your VP of Officiating go on NBATV once a week and review five questionable calls. Explain why a call was made. Even offer the referee's specific rationale (which means you have to actually question the ref on the call). Make it clear that you know your officiating is not above reproach. Just a simple "I'm sorry, I know, I'm working on it" goes a long way.
2) Hire new refs. Dick Bavetta will be 71 this season. There are other guys who have been passed up by the game. Is it really that hard to find qualified refs who can relieve the 60 and 70 year olds who have been doing it for 25 years? Not to mention the fact that Bavetta has officiated practically every questionable playoff game in the NBA over the last 15 years. Joey Crawford has been suspended twice by the NBA. Why is he still being used? He got into a ridiculous altercation with a Spurs player, and a year later, missed a foul call in a playoff game that possibly decided the game. Why put yourself in that position? Use different refs.