The CWebb trade, Peja Stojakovic joining the NBA, and JWill's scene-stealing rookie season all hitting at once is a big part of our shared history and mythology as Kings fans and in a way those three moves are looming in the background of almost every other decision this franchise has made since then. It may finally be time to acknowledge that the chances of lighting striking twice like that are
extremely slim...
I understand why in 2006 the Kings would be chasing after recreating what had worked before but we're now 10-15 years overdue on jettisoning that identity in order to forge a new one. Partly because front offices are more sophisticated now in the way they process information, partly because the success of those moves has informed the rest of the league as well, and partly because the NBA of 1998 and the NBA of 2025 are very very different circumstances, to pine after the next CWebb trade is actually counterproductive to our future. The total team salary of the Kings in 1998 was
$32.2 million. This season it is
$180.7 million. Even accounting for inflation, I don't think a $30 million gamble and a $126 million gamble are even in the same ballpark.
That being said, it doesn't surprise me that our front office is interested in Ja Morant. Our front offices over the years have frequently leaned into the same marketing strategy masquerading as a basketball strategy: "Can you believe this once relevant superstar is coming to play for the Kings??!! Get your tickets (and jerseys) now!" I am a
little surprised that any of the remaining die-hard basketball fans still devoted to this franchise are willing to entertain the idea. There is a
slim chance that trading for one-time rising superstar Ja Morant would kick-start a resurrection of exciting league-transforming basketball in the order of a certain Sports Illustrated cover from
February of 2001 but more likely we will just extend this gap year into a gap 5 years at the end of which will be a 10-20 win season as we re-set the clock to 2009 and have absolutely nothing to show for 25 years of re-building.