No joke, add Martha Stewart to that list. She's made a deal with NBC/Universal for her own show as well.
I hope the Maloofs are lucky enough to get a good time slot. I hate to say, I watched a few episodes of Cuban's terrible show, but that's because it wasn't up against anything watchable, and Mon Nite Footy led into the show. I just hope this doesn't become an ego-driven project like The Benefactor was. God that show was awful.