I think there is a lot of hype because he was such a huge scorer in the NCAA. Fans have always been obsessed with players who can put the ball in the basket, especially ones that can do it with a bit of flair.
Do you guys have any idea how many Mormons live in the greater Sacramento area? I drive about 15 miles from Granite Bay to Rescue to see my parents and pass 3 Mormon churches on that route. There is also a temple in Folsom.
I am sure that is what the media is alluding to, without actually coming out and saying it.