I can't believe that people think this situation is comparable to other labor disputes. The players are not merely employees or laborers, they don't make the product that the NBA designed or owns the rights to, they are the product. The NBA doesn't really sell basketball games, they sell the players, that's what makes them a **** ton of money. You replace these players with a bunch of scrubs, and the NBA will collapse. That makes it a completely different dynamic, and to want to compare this to a typical employer vs. employee dispute shows how incredibly partisan you are on the issue.
Well said. We're not talking about your local Teamsters union or the UAW, nothing against either of those unions or the workers they're comprised of. The reason NBA players (and pro athletes in general) make the money they do is because they have contributed to a league that generates revenue at a rate that allows them to be paid that much. As has been said, they don't make the product, they don't grow the product, they don't provide a service. They
are the product.
David Stern was on the radio last week, and when asked about the idea that the players are the product, he pointed out how the players need the infrastructure that the owners provide: TV deals, arenas, sponsorships, etc., all the things that the league is comprised of. All true. But sports fans go to whatever stadium their team plays in, they pay whatever the gate fee is, and they pay for cable and Internet subscriptions to watch their favorite players play. Perhaps there are iconic venues that fans will go to just for the venue, like Yankee Stadium, Madison Square Garden, Cowboys Stadium. I went to Telstra in Sydney right after it opened, and it's amazing. Definitely an experience worth having, regardless of the event you're there for (I wasn't even there for a sporting event). But overall, fans want to see their favorite teams and players. Without the players, there is no league. The NFL found this out in the '80s when they used replacement players. It's just not a viable option.
I'm saying all this just to point out that it's unreasonable to expect any professional athlete who is a part of a league that generates multiple billions annually to just say "I make enough to take care of my family, so you can have the rest." They care about BRI splits, not because they're worried about whether they can put food on the table, but because they generate that BRI with their talents.
I don't think they're necessarily entitled to any particular amount of BRI; I've said several times that I could care less what the BRI split is, because the average player will still make more annually than the average person will make in 25 years. You could cut them down to 30% of BRI, and the average player would still make $3 or $4 million a year. I won't waste my tears on them, that's for sure.
Another thing is that I think the compensation structure needs to be changed radically in order to help the league survive long-term, and the players have been staunchly resistant to those changes. But this has nothing to do with BRI split. Whether they're at 40% or 70%, there still needs to be limits to contract length, there needs to be a more oppressive salary cap and luxury tax, and contracts should be more performance-driven rather than fully guaranteed. That's not an issue of fair or unfair; that's about the health and viability of the league.
Still, the idea that the players should just cower to any demands by the owners because they should feel lucky to earn millions playing a game is off-base. The game generates billions because of these players. They deserve a share of the rewards, and they deserve a share of the growth. That's not greed. Maybe that idea doesn't resonate with the common worker that makes up the NBA fan base, the guy who struggles to drop a couple hundred dollars for League Pass and a couple hundred more for a six-game ticket package. The same guy whose hours got cut last year because his union agreed to take less money through collective bargaining. I get that. Doesn't make it greedy, and it certainly doesn't make it irrelevant.