It would be a colossally dumb move in my opinion. The great majority of people in SoCal are Laker fans by default and wouldn't give two ****s about The Kings (or whatever they'd be called). Heck, The Clippers don't even sell out their games and they have the most exciting player in the NBA. If the Clippers can't even sell out in a market with 10+ million, what makes them think The Kings would do any better right next door?
I've seen this idea tossed around as well as a few quotes from you regarding the Kings in Anaheim as being a '3rd Fiddle'.
Since I've lived in Orange County for the last 7 years I have a good idea of the Orange County vs. LA dynamic when it comes to pro sports.
When it comes to basketball Orange County is composed of two different groups. Laker Nation and everyone who hates the Lakers.
I'd say that 85%-90% of the basketball fans are Laker fans.
I have never met a basketball fan who is solely a Clipper fan, because to be a Clipper fan you have to be close enough to go to games and get invested in the team. Most Clipper fans are going to be LA residents who also hate the Lakers.
Driving to Staples from Orange County is a pain. When my wife and I drive to Staples for events we usually leave 3 hours early just to make sure we'll get there in time.
Now, what is truly important is to look at the other sports. Namely baseball and hockey. I'd say that 90% of the baseball fans in my area are Angel fans. There are very, very few Dodger fans around here. The same holds true for hockey, where most everyone is a Ducks fan, and there are very few LA Kings fans around.
There is a very large distinction between living in LA and living in Orange County. Residents from both geographical groups constantly make distinctions between themselves and this has made itself very manifest when it comes to pro sports.
So if the Maloofs were to take the Kings to Anaheim I can absolutely guarantee you that they'd get a large fan base very quickly, especially since the Kings are primed to become an elite team in the next couple of years and the Lakers are going to be on the decline.
I'm not sure how long it will take, but it will happen.
Here's the thing. If the Kings move to Orange County, the people in LA will start start with their superiority complex with their Lakers, and that in and of itself will drive casual Orange County Laker fans to support their regional team to prove to LA that they are not 2nd class. And with the Pond in Anaheim being so close to much of Orange County, it will be far easier to get to the games and begin rooting for this team.
I talk basketball with people at work all the time. They are all Laker fans who know I'm a die-hard Kings fan. I'd be first in line for seaon tickets if the Kings were to move and I know I won't be the only one.
In fact I'm fairly certain that I'd be able to convert a good number of casual Laker fans into Kings fans.
Give it a couple of years with a team on the rise and the Lakers in decline, and you'll start to see the same dynamic in basketball that currently exists for both baseball and hockey.
I will say this. If for some reason the Clippers moved to Anaheim and the Kings shared Staples with the Lakers, then I could see that failing for the Maloofs.
What would make this a successful move would be to move the team to the Orange County region, where there is such a distinct regional difference from LA, and that regional difference is what would help turn the casual Laker fan into a Kings fan.