There wouldn't be such heavy attention if nobody cared.
No need to be "haters" or have sour grapes over it since the Kings aren't seriously involved. If you love the NBA this should be interesting since there are so many high-profile, high-impact, free agents floating around. Also, aren't you intrigued of which city will get completely screwed? Trust me, one city will be completely screwed, I can't wait.
And yeah, like people mentioned already we are in that black hole of sports coverage when the NBA season ended, we're in the middle of the MLB grind, and the NFL season hasn't started yet.