http://www.sacbee.com/100/story/78854.html
Marcos Bretón: Wary fans force Stern to go soft
By Marcós Breton - Bee Sports Columnist
Last Updated 12:20 am PST Friday, November 17, 2006
Story appeared in SPORTS section, Page C1
NBA Commissioner David Stern is coming to Sacramento and not a moment too soon.
The Kings need a new arena after voters rejected a sales tax increase to build one, the region needs assurances the Kings are here to stay, and we all need this sordid, can't-get-a-deal-done saga to end.
Still, one wonders if Stern's stated desire to construct an arena project in Sacramento is like a doctor treating the symptom of a disease instead of the disease itself.
Don't get me wrong, it's great that Stern is coming here. It's even better he's dropped the veiled threats leveled at other cities, and says he wants to be a peacemaker between Kings owners and Sacramento officials in the acrimony following the failed arena campaign.
But diplomacy alone isn't going to cure the disease killing Sacramento's arena efforts. In fact, this is far more of an NBA problem than a Sacramento problem.
It's a problem with a league business model where one team -- the New York Knicks -- can pay $91 million to players and a coach not on the roster, still have the highest payroll in the NBA, put out a terrible product and still turn a profit.
Meanwhile, small-market teams such as the Kings fear they will bleed red if they exceed the league salary cap, and therefore feel forced to depend on public subsidies to build revenue-generating arenas to boost their bottom lines.
It's a problem where two Philadelphia 76ers stars, Chris Webber and Allen Iverson, earn more in salaries than the entire Charlotte Bobcats roster, according to a league salary analysis by the Dallas Morning News.
It's a problem where NBA ticket prices have swelled to keep pace with player salaries and left many fans stranded outside monied arenas.
According to the Chicago-based Team Marketing Report, the average NBA ticket last year was $45.92 -- eclipsed only by NFL tickets and far more expensive than Major League Baseball.
What does it all mean? In NBA cities without huge cable contracts such as New York's, an arena financed by taxpayers becomes a precious commodity for teams to raise revenues.
But there are two big problems with the NBA reaching into taxpayer pockets: New buildings haven't meant huge crowds for teams in Memphis, Tenn., and Charlotte, N.C.
And some cities, such as Seattle, just told the NBA to pay for its own new building or get out of town.
This is only a guess, but methinks this is why Stern is being the peacemaker commish in Sacramento rather than the warrior commish he's been elsewhere.
In the past, when cities refused to toe his line and help teams be more profitable with taxpayer-funded arenas, Stern was not averse to summoning thunderbolts to scare the sports-crazed masses into compliance.
Didn't work in Seattle. In fact, a month ago, Seattle City Council President Nick Licata told The Bee: "I think David Stern thought he was coming to Seattle to boost the Sonics' chances, and instead he undermined them.
"(Stern's) speech is generally the same ... 'If you guys don't acquiesce, we'll pull the team out of town,' although he never puts it in exactly those words."
Not here. Stern is going the other way. He wants to cool people down rather than fire them up. He refuses to give a timetable for a new Sacramento arena or an expiration date on Arco Arena.
It's the right strategy on a lot of levels, seemingly a recognition by the NBA that Sacramento is not Memphis or Charlotte -- taxpayer dollars are protected here by state laws as fierce as Ron Artest's defensive game.
And, as the commish rightly said, Sacramento is a jewel in the NBA crown, one that should be protected.
After all, Kings fans pay one of the most expensive tickets in the NBA, yet they fill their old barn unlike most NBA cities.
That's one of many questions behind the NBA's global expansion: the empty seats, the exorbitant ticket prices, the uneven revenues between teams, the ridiculous player salaries.
How will Stern solve all those problems behind Sacramento's arena dilemma?
It's the burden of being a genius.
About the writer: Reach Marcos Bretón at (916) 321-1096 or mbreton@sacbee.com
Marcos Bretón: Wary fans force Stern to go soft
By Marcós Breton - Bee Sports Columnist
Last Updated 12:20 am PST Friday, November 17, 2006
Story appeared in SPORTS section, Page C1
NBA Commissioner David Stern is coming to Sacramento and not a moment too soon.
The Kings need a new arena after voters rejected a sales tax increase to build one, the region needs assurances the Kings are here to stay, and we all need this sordid, can't-get-a-deal-done saga to end.
Still, one wonders if Stern's stated desire to construct an arena project in Sacramento is like a doctor treating the symptom of a disease instead of the disease itself.
Don't get me wrong, it's great that Stern is coming here. It's even better he's dropped the veiled threats leveled at other cities, and says he wants to be a peacemaker between Kings owners and Sacramento officials in the acrimony following the failed arena campaign.
But diplomacy alone isn't going to cure the disease killing Sacramento's arena efforts. In fact, this is far more of an NBA problem than a Sacramento problem.
It's a problem with a league business model where one team -- the New York Knicks -- can pay $91 million to players and a coach not on the roster, still have the highest payroll in the NBA, put out a terrible product and still turn a profit.
Meanwhile, small-market teams such as the Kings fear they will bleed red if they exceed the league salary cap, and therefore feel forced to depend on public subsidies to build revenue-generating arenas to boost their bottom lines.
It's a problem where two Philadelphia 76ers stars, Chris Webber and Allen Iverson, earn more in salaries than the entire Charlotte Bobcats roster, according to a league salary analysis by the Dallas Morning News.
It's a problem where NBA ticket prices have swelled to keep pace with player salaries and left many fans stranded outside monied arenas.
According to the Chicago-based Team Marketing Report, the average NBA ticket last year was $45.92 -- eclipsed only by NFL tickets and far more expensive than Major League Baseball.
What does it all mean? In NBA cities without huge cable contracts such as New York's, an arena financed by taxpayers becomes a precious commodity for teams to raise revenues.
But there are two big problems with the NBA reaching into taxpayer pockets: New buildings haven't meant huge crowds for teams in Memphis, Tenn., and Charlotte, N.C.
And some cities, such as Seattle, just told the NBA to pay for its own new building or get out of town.
This is only a guess, but methinks this is why Stern is being the peacemaker commish in Sacramento rather than the warrior commish he's been elsewhere.
In the past, when cities refused to toe his line and help teams be more profitable with taxpayer-funded arenas, Stern was not averse to summoning thunderbolts to scare the sports-crazed masses into compliance.
Didn't work in Seattle. In fact, a month ago, Seattle City Council President Nick Licata told The Bee: "I think David Stern thought he was coming to Seattle to boost the Sonics' chances, and instead he undermined them.
"(Stern's) speech is generally the same ... 'If you guys don't acquiesce, we'll pull the team out of town,' although he never puts it in exactly those words."
Not here. Stern is going the other way. He wants to cool people down rather than fire them up. He refuses to give a timetable for a new Sacramento arena or an expiration date on Arco Arena.
It's the right strategy on a lot of levels, seemingly a recognition by the NBA that Sacramento is not Memphis or Charlotte -- taxpayer dollars are protected here by state laws as fierce as Ron Artest's defensive game.
And, as the commish rightly said, Sacramento is a jewel in the NBA crown, one that should be protected.
After all, Kings fans pay one of the most expensive tickets in the NBA, yet they fill their old barn unlike most NBA cities.
That's one of many questions behind the NBA's global expansion: the empty seats, the exorbitant ticket prices, the uneven revenues between teams, the ridiculous player salaries.
How will Stern solve all those problems behind Sacramento's arena dilemma?
It's the burden of being a genius.
About the writer: Reach Marcos Bretón at (916) 321-1096 or mbreton@sacbee.com