Blue diamond almonds...nom, nom
Smokehouse that is
People are missing this point. Blue Diamond smokehouse almonds are freaking delicious.
Advertising on jerseys is going to be MASSIVELY successful. Buying Blue Diamond Almonds will be like supporting your team... because it is. It's the same reason many brands align with being patriotic.
And for that reason, this is going to continue in the future. Won't ever be like Euro soccer but there will be more patches allowed, larger, etc.
I expect at least a 10% jump in sales, minimum, just from this campaign alone.