how long is "always"? Back when the Kings were good, he was a frequent caller to Jim Kozimor and/or Grant Napiers' shows. Dave W from Carmichael. Just another fan.
At some point he made an internet radio show out of his garage kinda like Wayne's World (schwing), finally got his break on 1140 was willing to work with a much lesser talent on a morning show to do it (that really is paying your dues to hang out with that Keith guy for a couple hours a day) - and now he sits courtside and is perceived to have inside info on all things Kings.
In fact, he was sort of a Deep Throat for Kevin Johnson (or some such insider) during the fight to save the Kings.
There really ought to be a movie some day.