Advertisements, adverts, and ads everywhere. The NBA hasn’t formerly stitched a sponsor’s slogan onto its official jerseys yet, but league is set to run advertisements all over the baseline hardwood and backboard as a trial run during the 2013-14 season. Not as a trial run to see if the ads are too tacky and obtrusive, but to determine the best and most efficient way to draw eyes to the various products and services the NBA aligns itself with promoting. The decals will go where the NBA has long either allowed teams to place its logos near the team bench, or atop the backboard where the league has advertised its team websites since the 1999 lockout-shortened season. Sports Business Journal broke the news on Monday : A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.
More...
More...