Kings hire Joe Dumars as front office advisor

Perhaps it is now a price they are willing to pay for more favorable press. Dumars got favorable press despite the status of team diminished according to a prior post. Valid take?
I think this is definitely the case. James Ham and Jason Anderon also asked twitter how they felt about the Kings move afterwards. Seems like the Kings are going to do a better job of communicating with the fans through social media now? Just all interesting. There's a shift after Dumars has arrived