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As the successor to Donald Sterling in the NBA's billionaire club, Steve Ballmer has assured himself of goodwill aplenty. What's harder to understand is why someone who clearly has a nose for business would spend at least twice as much as he probably should have to purchase the Los Angeles Clippers, a team that shares its arena with two other teams (bad for revenue), was a laughingstock for much of its existence (little brand loyalty), and will forever remain second fiddle to the city's other NBA team (Jack Nicholson may show up for the occasional Clippers playoff game, but the Lakers still run that town). Is this A) simply a $2 billion ego trip for Ballmer, whose knows he'll become far more recognized as the owner of the Clippers than he ever was as the CEO at Microsoft?
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