Bee: The same ol' Kev

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Just a note: In the "state final" edition of the Bee (once known as the "early edition"), this story takes up most of the front page of the Sports section...

http://www.sacbee.com/kings/story/480726.html

The same ol' Kev
Kings guard Martin may come from Zanesville, Ohio, but he's home here now
By Sam Amick - samick@sacbee.com
Last Updated 5:56 am PST Friday, November 9, 2007
Story appeared in SPORTS section, Page C8


Lance Washington cuts hair by appointment only, which would have been fine if Kings practice hadn't gone so long.

But it's past 2 p.m. and Kevin Martin was supposed to arrive at Ace of Fades barbershop at 1:20, to get his look refined on the edge of Oak Park, just as he has since coming to Sacramento three years ago.

Martin has been here before, though, driving from Arco Arena toward Interstate 80 with a reporter in tow and the window to his world being chronicled on a notepad and voice recorder. It was his indoctrination into the world of celebrity, the public firestorm that followed a story during his rookie season in which the speeding, text-messaging, no-seatbelt-wearing ways of a then-21-year-old inexplicably overshadowed all else.
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He's not about to speed this time, and can't resist a chance to show just how much he has learned since coming to town.

"Hey, man," he says with a grin on this late October afternoon. "Put your belt on."

The ride has been a good one, with the skinny kid from Zanesville, Ohio, evolving into the scintillating centerpiece for an organization in flux while reaching a level of success players from off-the-radar colleges aren't supposed to reach.

From the hometown of 25,253 that sits 83 miles from Akron and well within the global shadow of its native star LeBron James, Martin left for near-empty gyms and longshot NBA dreams at Western Carolina in Cullowhee, N.C., before the Kings took him with the 26th overall pick of the 2004 draft. Since then, those who know him best say the only changes have been in location and stature, the latter reflected in his five-year extension signed during the summer worth $55 million.

His scoring, in particular, has soared to historic heights, from 2.9 points per game as a rookie to 20.2 in his third year. In terms of progress in the first three seasons, it's the fourth-best increase in league history, trailing Hall of Famers Neil Johnston, Cliff Hagan and Nate "Tiny" Archibald, and just ahead of Bob McAdoo.

Yet Martin may have changed the haircut – ditching the Kid N' Play curly look for a more chic style that his mother, Marilyn, declared took him out of "the little boy phase" – but the barber remains the same.

Martin parks his jet-black Mercedes in front of the 33rd Street business at which a walk-in cut costs $15, then lets Washington go to work.

"It doesn't surprise me that he still comes here," Washington says over the hum of the electric trimmers, "because he's always been real laid-back, not seeming like he wanted all the attention. Kev just seems like the right person to get a contract like that, to be the leader of our team."

Sacramento's son, one could say.

"I was reading one of (Zanesville Times Recorder's Sam) Blackburn's articles the other day, and he called me Zanesville's son," Martin said. "But it's kind of funny because I came (to Sacramento) when I was young. ... Everybody here has seen me go from a kid to maturing as a man. That's what kind of connection I have around here. It's how the people are with me, how they feel connected and I feel connected with them as a community. I couldn't ask for anything else."

* * *

That's the thing about Zanesville, a middle-class town some 50 miles from Columbus where three generations of Martins still live. And, more specifically, that's the thing about Martin's family.

They don't ask for much.

Remember where you came from, come back to say hello every so often and sign a few autographs for the kids. Martin always does, playing in the annual Gus Macker 3-on-3 tournament every summer he has been in the NBA that has become his unofficial annual homecoming. They've given back to him, too, like the event in this past June in which the gym at Martin's Grover Cleveland Middle School was named in his honor.

At home, grandma Maxine makes sure everyone knows the latest in the world of K-Mart. Much like Kevin Sr., she watches every Kings game despite the fact that tipoffs typically come at 10 p.m. East Coast time, and calls him after every game to offer praise no matter how he played.

"She's like his personal agent around here," says Martin's father, Kevin Martin Sr., of his 74-year-old mother. "If you don't know, all you've got to do is ask her and she'll tell you. But we get into it all the time, because I'm real critical and she's always telling him he played great."

What they'll both tell you, though, is that multi-millionaire money doesn't matter much to the Martins. The notion has a ring of ridiculousness, especially in a pro sports climate in which players' families so often expect to reap the financial rewards of their relative's success. But the Martins have proof – from the driveway on up to the front door.

When Martin signed his first NBA contract, the most his parents would allow in the way of gifts were two modest cars – a 2005 Nissan Murano for his father and a 2005 Nissan Altima for his mother.

"But I have a '91 Honda with over 200,000 miles on it that I still drive," Kevin Sr. says. "I don't even drive the new one."

The Martin family tree hasn't branched far, either, as they still live in the same tiny three-bedroom house in which Kevin Sr. was born and both Kevin and his brother, Jonathon, were raised. Martin's room is still outfitted with posters, all-star jerseys from his time at Zanesville High, and newspaper clippings.

The entire family not only continues to work, but work hard. Kevin Sr., who for years had his own landscaping company, now does road construction during the week and has some landscape jobs on the weekends. Jonathon works alongside him, pulling the same 10-hour days and rotating driving duty when jobs take them as far as 90 minutes outside of Zanesville. His mother works a 40-plus-hour week as a welfare social worker.

"We're just everyday people who just do our own thing, fend for ourselves," Kevin Sr. said by telephone at the end of a long day. "Between me and Jonathon and his mother, we know we'd never be hurting (for money) if we ever need anything. But in the meantime, we're going to just keep doing our thing and doing what we want to do.

"Not everything in life is just materialistic. That's the way I've always looked at it, and that's the way we wanted the kids to look at it."

Martin said his family has made it easy to keep the money from affecting who he is.

"They haven't changed one bit so I haven't changed," he said. "That's just how they raised me. Like my mom – she used to always give me $20 at Easter and Christmas, and she's still trying to give me $20.

"That's just coming from Zanesville. We weren't too poor, weren't too rich. It's just a town where you'd want to raise your kids, where people have respect and everybody knows everybody."

Getting the Zanesville folks to know Martin was never the problem. It was spreading his name everywhere else that was challenging.

* * *

Officially, Martin – who grew from a 99-pound freshman at Zanesville High School to a 6-foot-6, 150-pound senior – had three college scholarship offers. In truth, there was just one. The coach at Ohio University who had pursued him moved on to a new job before Martin could accept, and the University at Buffalo program that also wanted him became a less attractive option when it was placed on probation for NCAA violations.

So it was Cullowhee by default.

As distinctions go, the Catamounts had this: Theirs was the only Division I program in the country in which the college was located in an unincorporated town. And even after Martin spent three seasons showcasing his scoring ways and finishing second in the nation (24.9 points per game) as a junior, obscurity remained. When Martin made the choice to enter the NBA draft early and forgo his senior season, critics of all kinds came out and support was minimal.

"When he announced (his entry), it was just a great big thud (nationally)," said Tyler Norris Goode, who covered Martin for the Asheville Citizen-Times, which is 55 miles from Cullowhee. "Nobody cared. The only people who said anything about it said he really should go back to school."

Western Carolina had never had an athlete – in any sport – taken in the first round of a draft, and he was just the second player from the Southern Conference to be taken in the opening round in 40 years.

Before the draft, some media outlets couldn't even manage to get the name of the school correct, let alone gauge the likelihood of whether its star was NBA-ready. Norris Goode remembers looking at ESPN's Web site and reading about Kevin Martin of "Wagner College," a mistake that was part of his prospect profile until draft day.

There was plenty of skepticism in Cullowhee, too. Even Martin's college coach, Steve Shurina, doubted whether Martin could impress his way into the first round. Meanwhile, Martin had been progressing with his personal coach, David Thorpe, with whom he began working after his freshman season in college and who he continues to work with every offseason. Martin didn't sign with his agent, Jason Levien, until days before the draft so he could return to school if he so chose.

"Shurina gave me a booklet and said he had talked to every team in the NBA, and that each team said he's not good enough, that he needed to go to school for another year," Martin Sr. said. "But I talked to (Thorpe), and I know he's in the inner circle more than his college coach was."

Thorpe said he didn't doubt that Shurina had spoken with the teams, only that the information he'd gathered was reason for concern.

"I really think he spoke to most of those teams if not all the teams," Thorpe said. "But in most cases, when a college coach is talking to someone he probably knows, or a lower-level person on the team, they probably tell him what they want to hear.

"The comment I made to the Martin family was that there are no guarantees in this process except one: if you don't put your name in the draft, you're guaranteed not to be drafted."

cont...
 
Still, Martin was far from the top of most league executives' wish lists, and only a most unorthodox approach to the draft would eventually land him in Sacramento.

If entering the draft was audacious in the eyes of the critics, then the decision to not play in the Chicago predraft camp was downright ignorant. Coming from such a small program, the predraft camp would typically be the only lifeline Martin might have, a chance for the every team to see his game up close. But after Martin had worked out for Orlando, Atlanta and Boston, he and Levien decided to skip the Chicago event, a choice that was ridiculed from coast to coast.

What's more, they took the risk to a new level by reserving a gym just two blocks from the predraft camp and held their own private workout. Slowly, the plan came together to gain exposure for Martin.

"The intriguing part about Kevin Martin was that none of the (general managers) had really seen him play, so because we pulled out the night before Chicago, an e-mail went out to everyone's BlackBerries saying, 'Kevin Martin's not playing,' " Levien said.

"People had heard he worked out for Boston (which had the 24th and 25th picks), and they're telling me, 'Hey, we know you pulled out because he has a (draft) promise.' "

But while there was no promise, there would be "15 or 16 teams" in attendance at the workout, Levien said, mostly general managers but even team owners Mark Cuban (Dallas) and Wally Walker (Seattle). Kings basketball president Geoff Petrie, however, was not there.

"Up until 10 minutes before the workout, all I'm doing is making sure we get GMs there," Levien said. "But I couldn't get Geoff on the phone. ... I finally get a hold of him right after the workout at his hotel (in Chicago), and we picked a date (for a private workout in Sacramento)."

Then the prioritizing began. By the time draft day arrived, Martin had done 17 workouts. The Kings, though, would be the only team to see him twice, with the final workout coming the day before the draft after Levien had to assess which team was most serious about drafting his client.

On that final day, a choice had to be made between taking Martin for a second workout with the Kings or first workouts in Indiana, Miami or San Antonio. It was off to Sacramento, where Martin faced off against his new teammate, point guard Beno Udrih, and – according to Levien – shot 82 percent from the field in a workout that all but sealed the draft-day deal.

"He's much the same today as he was then, a real gentleman, really committed to his game, intelligent to talk to," Petrie said. "We knew when we picked him that he had a chance to become a player. From that point on, I'm so proud of him not just for the way he developed but the way he is. And he's still getting better."

About the writer: Call The Bee's Sam Amick, (916) 326-5582. Read his blog at www.sacbee.com/blogs.
 
I'm so glad Kevin is on our Kings. What a great young man to have in Sacramento, on and off the court. :)
 
Note: I looked again at my edition of the paper and noticed the website doesn't have the last few paragraphs, so I've retyped them here. (Any typos are mine and not the Bee's)...

There's no question Martin is moving up in the world.

He recently bought his second house, moving from his four-bedroom place in Natomas to an even more spacious abode in Rocklin. There may be more to come, too, as he recently took a tour of luxurious downtown condos that could serve as a comfortable pitstop for the season when the drive to the suburbs just takes too much time.

The endorsement opportunities are growing as well. Martin spent his first three seasons under contract with Nike, but is currently being courted for a new deal in which only he and New Jersey point guard Jason Kidd would wear an as-yet-unveiled Steve Nash shoe in honor of the Phoenix point guard. The shoes are currently sitting in Martin's locker, though he has not worn them because there are negotiations with other shoe companies as well. There are talks with a national sandwich chain, too, and a dela with Mercedes that provided the very S550 that he parks back at the Kings practice facility just hours before the annual Fandemonium begins.

Martin walks into the building to relax before the event, not noticing the irony on the other side of the glass window he passes where a team barber of sorts has been cutting hair in the plush setting all afternoon long. He re-emerges hours later, bounding into Arco Arena with his teammates and receiving by far the loudest cheers from an adoring crowd.

He couldn't ask for anything else.
 
What a great article…I’m really glad that we drafted him, I liked him then I still like him now. What a great guy to have on our team. Btw. I miss those curls on the top of his head.
 
A most-perfect marketing deal for K-Mart

...is a deal with K-Mart corporation, don't cha think?


I keep waiting for this to happen.
 
...is a deal with K-Mart corporation, don't cha think?


I keep waiting for this to happen.


The other (and original K-Mart) Kenyon Martin of the Denver Nuggets might object. I really have never liked our Kevin (and I heard he's not all that fond of it either) being saddled with a nickname for some cheap discount retail chain. I mean if his name was Wally Martin would we be calling him Wal-Mart:eek:
 
I don't really think he cares what his nickname is, to be honest. I've heard some of the other Kings players call him "K-Mart" so apparently it's his now...at least with the Kings.
 
The first time I ever heard K-Mart used for #23 was by Jerry Reynolds a few games into his rookie year. It obviously stuck and I blame (or credit if you like) that old curmudgeon for branding him with it - apparently forever.
 
I so enjoyed the article. Amick really outdid himself on that one.

As far as Kev is concerned........what a great young man, on and off the court. This article helps to solidify the old saying that, "the apple doesn't fall far from the tree." His whole family are just wonderful roll models for Kevin and for others.
 
His scoring, in particular, has soared to historic heights, from 2.9 points per game as a rookie to 20.2 in his third year. In terms of progress in the first three seasons, it's the fourth-best increase in league history, trailing Hall of Famers Neil Johnston, Cliff Hagan and Nate "Tiny" Archibald, and just ahead of Bob McAdoo.

That is pretty remarkable, so I figured I'd remark.
 
I am getting old. I don't even know how we came up with the name A-1, yet I know I was a part of the idea that we came up with in Chat. :o
I think someone made a comment about sauce and that lead to the A-1. I guess his teammates sometimes call him Speed Racer, too. Personally, I think Kevin or Kev' is just fine. His parents like it. :p
 
Kev will always be first and foremost Kev. However, the K-Mart moniker has been with him for longer then Reynolds knew of his exhistence, so it is not fair to lay that blame at Jerry's feet. It kind of just happens when your name starts with a K and ends with Mart in the NBA (or before)
 
http://www.usatoday.com/sports/basketball/nba/kings/2006-12-06-martin-focus_x.htm

"Martin earned the nickname K-Mart in high school, but that belongs to Kenyon Martin of the Denver Nuggets. So teammates have taken to calling him 'Prince' because he looks a lot like the singer.

These days, he's looking a lot like an All-Star, too."

Um, Purple Haze? I hate to be the one to break it to you, but that whole "Prince" thing was a practical joke Mike Bibby played on the USA Today writer. There is NO TRUTH to it whatsoever.
 
_Dave_Chappelle_As_Prince1.jpg
 
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