The Palace of Auburn Hills has the largest capacity in the NBA (22,076), which has helped the Pistons to record the league's highest home attendance from 2002–2008. The Pistons court was named the "William Davidson Court", in honor of the late owner, prior to the home opener on October 28, 2009. The Palace's large seating capacity of up to 24,276 for center-stage concerts and suburban location have made it very popular for large concerts and major boxing matches.
The Palace was built with 180 luxury suites, considered an exorbitant number when it opened, but it has consistently managed to lease virtually all of them. In December 2005 the Palace added five underground luxury suites, each containing 450 square feet (42 m2) of space and renting for $450,000 per year. Eight more luxury suites, also located below arena level, were opened in February 2006. They range in size from 800 to 1,200 square feet (74 to 110 m2) and rent for $350,000 annually.[1] The architectural design of the Palace, including its multiple tiers of luxury suites, has been used as the basis for many other professional sports arenas in North America since its construction,[2] including Scotiabank Place in Ottawa, also designed by Rossetti Associates. One trend that the arena has not partaken in is that of selling its naming rights to a sponsor; it is one of five NBA arenas that has not done so, and just one of eight basketball arenas owned by their respective NBA franchise.
Although The Palace is now one of the oldest arenas in the NBA, the Pistons have shown little interest in replacing it, as it already contains the amenities that most NBA teams have sought in new arenas. The Palace installed a new High-Definition JumboTron monitor, new LED video monitors, and more than 950 feet (290 m) of ribbon display technology from Daktronics.[3] in the mid-2000s. It is widely considered to be the first of the modern-style NBA arenas, and its large number of luxury suites was a major reason for the building boom of new NBA arenas in the 1990s.[4]