I'm with Mr. Slim on this one. I cannot understand it, have no explanation for it, and have yet to see an entirely plausible explanation for it.
When I went to LSU, I attended virtually all of the men's basketball games and a few women's games. Back then (kinda far back, actually), LSU's women's team sucked. It was Sue Gunter's early years. The men were great and went to the Final 4 once when I was in college.
For me, it was talent level, leading to fine team play, leading to winning, leading to entertainment and enjoyment. I couldn't stand going to a game and getting our brains beat out, or I would have attended more women's games.
I lived just outside Alex Box Stadium (baseball venue) for a couple years in Baton Rouge. Man, those Tiger baseball teams were just HORRIBLE back then, well before the age of coach Skip Bertman and the run of several NCAA baseball championships that eventually came to TigerTown. Well, one day my roomie says "let's got to a baseball game" Naturally, I resist, but he insists and I capitulate.
LSU gets their *** handed to them by frickin' Nicholls State, and I never go to another LSU baseball game again. Ever.
So, for me, it wasn't about loving every team clad in purple and gold (LSU colors...no off topic Laker comment, please), it was about getting that feeling. But that was just me. You can argue I wasn't a true "athletic supporter", and maybe you're right. What I did do, though, was follow the NBA exploits of LSU men's basketball players after they took the next step.
Everyone is different, and some co-eds go to games just for the social aspects, and that's all. I know that was a big part of it for my attendance at football games in Death Valley. I wasn't a big pigskin fan, and LSU was medicocre to good while I was there. So although I went more often than not, it wasn't nearly my attendance record at basketball games.
So I cannot explain the phenomenon cited by Mr. Slim from my own college experience, other than college kids will generally support a winner, and perhaps most don't really care too much about the game or individual players. Where I went, they just wanted to kick Kentucky, Florida, and Georgia's collective asses. It just feels good to win and be part of a larger collective in sharing that good feeling.
After all, you don't see colleges packin' 'em in to see women's basketball when the programs suck, do you?
It's the Tennnessees, Stanfords, and UConns rippin' the turnstiles, not most of the others.
Finally, I don't believe that Baton Rouge would support a WNBA team.
Neither will Bentonville, freakin' Arkansas. Read the fine print. Those arena/development investors want "hoopla" to sell something else altogether.