I think at home when you have the game MVP or just someone who had a career night or whatever press the button is the coolest thing. It's like the Timbers getting a log slice for each goal they score (those who are vaguely aware but not all the way aware, at the end of the game they line all the slabs up and present them to each player who scored to mass applause), it may be hokey but it's a huge way to show some pride and get the fans to give extra appreciation. It's like a game ball but way cooler.