We must be watching a different league than because I feel like I see players cursing at each other, to refs and to themselves constantly. I mean we did just go through seven years of DeMarcus Cousins. I have no problem with some trash talk tbh.
From the NBA Rules:
Section V—Conduct
a. An official may assess a technical foul, without prior warning, at any time.
A technical foul(s) may be assessed to any player on the court or anyone seated on the bench for conduct which, in the opinion of an official, is detrimental to the game.
The technical foul must be charged to an individual.
A technical foul cannot be assessed for physical contact when the ball is alive.
EXCEPTION: Fighting fouls and/or taunting with physical contact.
b. A maximum of two technicals for unsportsmanlike acts may be assessed any player, coach or trainer. Any of these offenders may be ejected for committing only one unsportsmanlike act, and they must be ejected for committing two unsportsmanlike acts.
c. A technical foul called for (1) delay of game, (2) coaches box violations, (3) defensive 3-seconds, (4) having a team total of less or more than five players when the ball becomes alive, (5) a player hanging on the basket ring or backboard, (6) participation in the game when not on team’s active list, or (7) shattering the backboard or making the rim unplayable during the game (Comments On the Rules—G) is not considered an act of unsportsmanlike conduct.
d. A technical foul shall be assessed for unsportsmanlike tactics such as:
(1) Disrespectfully addressing an official
(2) Physically contacting an official
(3) Overt actions indicating resentment to a call
(4) Use of profanity
(5) A coach entering onto the court without permission of an official.
(6) A deliberately-thrown elbow or any attempted physical act with no contact involved
(7) Taunting
e. Cursing or blaspheming an official shall not be considered the only cause for imposing technical fouls. Running tirades, continuous criticism or griping may be sufficient cause to assess a technical. Excessive misconduct shall result in ejection from the game.
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My comment, somewhat light-hearted, was in regards to strict enforcement of that particular section of the rules.